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RESEARCH ON THE SPATIAL DISTRIBUTION CHARACTERISTICS OF RESIDENTS' ONLINE BEHAVIOR BASED ON MOBILE APP: A CASE STUDY OF NANJING CENTRAL BLOCK |
GUAN Ruo-chen1,2, ZHEN Feng1,2, XI Guang-liang1,2, LI Zhi-xuan1,2 |
1. School of Architecture and Urban Planning, Nanjing University, Nanjing 210093, China;
2. Provincial Engineering Laboratory of Smart City Design Simulation & Visualization, Nanjing 210093, China |
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Abstract In the era of smart society, online services have gradually become an important part of the daily life of the general public, which profoundly affects the life, work and travel methods of urban residents. Mobile Internet applications (APPs) have gradually become an important part of residents' daily life due to their convenience, ease of use and ultra-high coverage, providing residents with rich and diverse functional experiences for their work, life and travel modes. Based on mobile phone signaling data and other multi-source data, the paper analyzes the characteristics of mobile phone APP use by residents of different age groups, and then summarizes the use intensity distribution characteristics of the three types of APP for leisure and entertainment, online shopping and daily services. The results show that: 1) Recreation and entertainment, online shopping and life services have become the types of residents who frequently use APPs, and different age groups have different preferences for the types of APPs. 2) The high-use intensity clusters of the three types of APPs are basically consistent with the distribution of the city center, mainly distributed in Commercial agglomeration areas, large residential centers, universities, scenic spots and other surrounding communities follow the innovation diffusion hypothesis, but do not conform to the efficiency hypothesis; 3) There are differences in the urban distribution hotspots of different age groups, and they are reflected in the types of special residential areas such as affordable housing.
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Received: 14 May 2021
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