RESEARCH ON THE INTERACTIVE RELATIONSHIP BETWEEN DIGITAL INCLUSIVE FINANCE AND TOURISM INDUSTRY EFFICIENCY: A CASE STUDY OF GUIZHOU
GUO Xiang-yang1, MING Qing-zhong2
1. School of Business Administration, Guizhou University of Finance and Economics, Guiyang 550025, China; 2. Institute of Tourism and Culture Industry, Yunnan University of Finance and Economics, Kunming 650221, China
Abstract Taking Guizhou province, a digital economy development innovation zone, as an example, based on the TOPSIS method and modified DEA model to measure digital inclusive finance (DUF) and tourism efficiency (TE), we comprehensively use panel vector autoregression model, modified coupled coordination degree model and panel model to analyze the interaction between DUF and tourism efficiency in Guizhou province from 2011 to 2020, and analyze the relationship between DUF and TE. The study analyzes the interaction between digital financial inclusion and tourism efficiency in Guizhou Province from 2011 to 2020, and analyzes the influence relationship, spatial and temporal pattern of coupling coordination and driving mechanism. The study shows that: 1) Digital financial inclusion and tourism efficiency are causal relationships, digital financial inclusion and tourism efficiency have different degrees of path dependence. 2) From 2011 to 2020, the coupling and coordination grade of digital financial inclusion and tourism industry efficiency in Guizhou Province has been continuously improved, experiencing the stage process of "disorder→ transition→coordination"; the "olive-shaped" distribution of the coupling and coordination grade of digital financial inclusion and tourism industry efficiency has become more and more obvious.
GUO Xiang-yang,MING Qing-zhong. RESEARCH ON THE INTERACTIVE RELATIONSHIP BETWEEN DIGITAL INCLUSIVE FINANCE AND TOURISM INDUSTRY EFFICIENCY: A CASE STUDY OF GUIZHOU[J]. HUMAN GEOGRAPHY, 2025, 40(1): 80-88,123.
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2025, Vol. 40 
