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| ALIENATION OF RURAL COMMUNITY SPACE FROM SACREDNESS TO MUNDANESS: YADING VILLAGE UNDER CHINESE BACKPACKER'S GAZE |
| ZHU Xuan, CAI Yuan, LIANG Yun-neng |
| Tourism College, Shanghai Normal University, Shanghai 200234, China |
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Abstract Tourist gaze is embodied, multimodal, and involves other sensescapes except visual sense, but so far little has been dug into on the other senses as well as on non-Western tourists gaze. Starting off from these deficiencies in current literature, the authors first explore the tourist multisensory gaze on Yading, a top Chinese backpacker tourist's destination based on content analysis method; and then elaborate how the local community has reacted spatially and socially under the gaze based on field study; finally propose two managerial approaches from both tourist gaze perspective and community response perspective. It shows that Chinese backpacker's gaze upon Yading has been composed of visual, kinaesthetic, gustatory, audio, tactual, olfactory and complex sensory perceptions. Under such a mundane gaze, Yading has turned from a village at the foot of sacred mountains to another traveler's enclave, where the village's space accommodates neither the traditional ways of villager's production and lives, nor the modernized ways of the traveler's living styles. The village has been physically and socially alienated because the"brokers"(the outsider businessmen） take over their original space of living houses and the stage managers (the governmental tourism developers and managers） take over their power to make decisions on the village space. The indigenous Tibetan villagers thus are hidden from the front stage behind the brokers whom then become their cultural interpreters, and at the same time have to follow the top-down institutional arrangement assigned by the stage managers. It has been pointed out that the stage manager should not just cater for the backpacker's gaze needs but also lead backpackers to a more reflexive intra-gaze to be responsible travelers.
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Received: 22 December 2015
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2017, Vol. 32 
