THE CONSTRUCTION OF YOUTH HOME-LIKE CONSUMPTION SPACE: CRITICAL GEOGRAPHIES OF HOME AND A CASE STUDY OF YOU+ IN GUANGZHOU
LUO Jia-li1, ZHANG Min1,2
1. College of Architecture and Urban Planning, Nanjing University, Nanjing 210093, China;
2. Research Center of Human Geography, Nanjing University, Nanjing 210093, China
Abstract The acceleration of urbanization has led to the increasingly frequent migration of population, the mobility of home and the housing problem. As a result, youth home-like consumption spaces come into being under the influence of youth subculture' s development in the consumption age. Drawing on the related research of critical geographies of home, this paper selects YOU+ as objects for the case study to explore home's reconstruction practice of the youth home-like consumption space from two aspects:daily life practice of the home, sense of belonging and identity. The findings include:1) Home is a multi-dimensional space-time concept, with the material, social and emotional significance. The construction of home is a dynamic process which helps individuals regain the sense of belonging and identity through the localization of social relations and daily practice. Home promotes the formation and expression of individual's identity, and the identity reinforces the meaning of home as a place in turn. 2) In the current social and cultural context, the meaning of the home for young people includes youthful life style, extensive social connections and positive identity, etc. Combined with the local context, this paper not only makes a supplement to the critical geographies of home from the youth's perspective, making up the deficiency on the home and youth research in domestic geography, but also provides a useful reference for the production of youth home-like consuming spaces.
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2017, Vol. 32 
