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THE IMPACTS OF HERITAGIZATION AND TOURISMIFICATION ON THE CULTURAL MEMORY SYSTEM OF PLACE:A CASE STUDY OF YUANYANG HANI TERRACES HERITAGE SITE |
ZHOU Xiao-feng, ZHANG Chao-zhi, JIANG Qin-yu |
School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China |
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Abstract Cultural memory refers to an abstract cultural system as the main body of memory in a specific era and society. However, few studies put the theory of cultural memory into the context of the intersection of heritagization and tourismification to discuss the relationship among them, and lack of a systematic analytical perspective in tourism geography field. To this end, this paper chooses Yuanyang Hani Rice Terraces heritage site as a case study to explore the influence and acting pathway of heritagization and tourismification on cultural memory system by qualitative methods, including field research, in-depth interview and text analysis. It is found that heritagization and tourismification are the interactive process of constructing and deconstructing local cultural memory system. On the one hand, the authoritative discourse oriented heritagization has a selective core-marginalization effect on the subject, mediums and spaces of local cultural memory system through the pathways of constructing heritage belonging ethnic groups, core areas and core elements, which leads to the dissonance of development among different subjects, mediums and spaces in heritage sites. On the other hand, the market discourse oriented tourismification deconstructs the subjects, mediums, spaces and other elements of local cultural memory system through the ways of multi-subject participation, coordinated development of core scenic sites and surrounding villages, and performance of multi-mediums, thus to some extent eliminating the negative impact of the core-marginalization brought by heritagization.
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Received: 26 April 2021
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