Abstract：Retail micro-location spatial relevancy is spatial relationships between commercial facilities or between commercial facilities and other facilities on urban neighborhood scale. Retail micro-location spatial relevancy is different from the manufacturing industry relevancy. It is a kind of economic externalities. Retail micro-location spatial relevancy provides a new perspective in retail space study.
Retail micro-location spatial relevancy can be divided into three types which are consumer-oriented, commodity-oriented and structure-oriented relevancy. Consumer-oriented relevancy means commercial facilities surround the special consumer groups and form agglomeration in space. Commodity-oriented relevancy is due to the common use of commodity. And it can be divided into comprehensive relevancy and professional relevancy. Structure-oriented relevancy reflects the structure of commercial facilities and it can be divided into appendix relevancy, complementary relevancy and exclusive relevancy.
There are three measurement methods which are commensalism relevancy, appendix relevancy and regional relevancy degree on retail micro-location spatial relevancy analysis. Commensalism relevancy degree reflects the common use of commercial facilities. Appendix relevancy degree reflects how commercial facilities depend on the consumers of other facilities. Regional relevancy reflects the overall relevancy degree of commercial streets or commercial district.
In this paper, the theoretical approach of micro-location spatial relevancy is used to study the Xujiahui commercial district in Shanghai. The authors did field surveys to get the first-hand data and calculate its relevancy degrees, and then analyze the internal structure of Xujiahui business district. Research shows that food, clothing, entertainment are the main trade of the commercial district. It's found that there are more associations between cultural categories and building materials. But relevancy between auto sales, pharmacy and other commercial facilities is relatively weak. Clothing industry has higher degree of dependence on catering and entertaiment industry. In fact, entertainment and catering industry have associated consumption and form a mixture of entertainment-professional catering business street.
Spatial relevancy analysis reveals internal structure of the commercial district. It is important basis for evaluation of business district spatial structure. Retail micro-location spatial relevancy study can give the commercial space research following enlightenment: (1) to pay attention to the economic benefits of micro retail structure;(2)to pay attention to flagship store of commercial street (district);(3)to pay attention to market segmentation, and highlight the operators characteristics;(4)to promote commercial space overall optimization.
白光润, 李仙德. 商业微区位空间关联类型与测度[J]. 人文地理, 2008, 23(4): 1-5,11.
BAI Guang-run, LI Xian-de. ON THE TYPES AND MEASUREMENT OF RETAIL MICO-LOCATION SPATIAL RELEVANCY. HUMAN GEOGRAPHY, 2008, 23(4): 1-5,11.
