Abstract：From the view of market geography, this paper will focus on the decision procedures of retail soace organization——the procedures of market analysis. The procedures include:
Ⅰ. Social economic area analysis
It explores such factors as the local economy, population and income growth, retail sales trends and the competitive situation to showing development landscape.
Ⅱ. Trade area analysis
It is undertaken to assess the potential of a given site for shopping center development. It includes determining the trade area for a new center, assessing the trade area's sales potential and analysing the major competitive facilities in the trade area. It determines the feasibility of the site development.
Ⅲ. Consumer research
It provides information of the consumer's characteristics and consumer's behaviour for planner to determine the form of the organization and operation.
