Abstract：Though the business operation of the theme parks in Xiamen has not been long, their problem of low visit and revisit rates, as it is in the most theme parks in China, has become strikingly a ware, This thesis investigates both the objective and subjective causes of low visit and revist rates of the theme parks in Xiamen.It suggests that, in order to facilitate the development of the theme parks in Xiamen, the Municipal Government should make greater efforts in attracting capital and investment, enforce macro-guide and trade management; and that investors management should reconsider the themes and scales of the parks, adjust the plans for the park areas, improve and enrich the tourist products of scenic spots, and promote the advertising and marketing.
陈玉慧. 厦门主题公园面临的问题、原因与对策[J]. 人文地理, 2000, 15(6): 38-41.
CHEN Yu-hui. PROBLEMS, CAUSES AND SOLUTIONS OF THE THEME PARKS IN XIAMEN. HUMAN GEOGRAPHY, 2000, 15(6): 38-41.
