THE EXPERIMENTAL RESEARCH ON TIANJIN TRADE FAIR & INVESTMENT TALK'S ECONOMIC IMPACT
LI Yan-li1, ZHANG Wei2
1. Information Center for Tianjin Commerce Commission, Tianjin 300042, China;
2. Center for Tourism Research, Hebei Academy of Social Sciences, Shijiazhuang 050016, China
Abstract：Under the background of globalization and informationization, meeting, incentives, conference and exposition (MICE) are defined as an industry and economy that stemmed from and revolved around meetings and expositions. MICE industry, one of three main non-pollution industries and a key industry in many major cities, is playing a very important role in promoting urban economic development, marching for internationalization, specialization, and so on. As a sunrise industry, MICE industry has brought about tremendous economic benefits to relevant industries. Now the vigorous development of the world event industry brings not only considerably direct economic effects on the field such as rent, build, advertisement, transportation, storage, and such like, but also further development in other correlation profession.
Tianjin is an economic center in North China and an international port city. Tianjin Trade Fair & Investment Talk (TTFIT) is characterized with rapid development speed, high internationalization level, distinct exhibition themes, experienced exhibition companies and fierce competition. The success of TTFIT is due to its free economy policy, huge market demands, excellent hardware and software basis, appropriate positioning and advanced e-business techniques.
Based on the field trip and literature search, with comprehensive methods of induction and comparison for plentiful investigation materials and all kinds of literature information, the authors of this paper did a systematical research and tested the economic impact of TTFIT on Macro-economy, Industry Spurring and Economy competition via relevant method——Change Portion Model, Multiplication Studies and Coupling Analyses. The authors, taking TTFIT as an example, made an empirical study on the economic impact of MICE industry and reached the following conclusions based on sampling survey and statistical data: 1. The stimulating effect of TTFIT is 1:4.7, which is close to the level of developed cities; 2. TTFIT plays vital roles in promoting economy, and the greater role in economic competition as well. The authors, also, present an estimate on the relevant multipliers and explain the driving forces, which TTFIT promoted the city economy. Good MICE industry experience can be learned by Tianjin, namely, defining suitable function of government, encouraging the development of exhibition companies, enhancing internationalization level, realizing specialization, employing e-business skills and cultivating special talents. The paper will offer a reference to MICE industry planning and policy. In addition, it will play a role in cultivating MICE business and implementing industrialization.
