滑雪场认知要素对游客情感的影响研究——以京张地区为例

doi:10.13959/j.issn.1003-2398.2024.04.014

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摘要本文利用在微博抓取的京张地区29家滑雪场的游客评论文本，通过SnowNLP模型和TF-IDF算法分析滑雪场游客情感和认知要素，基于随机森林算法探究不同认知要素对游客情感的影响程度。研究结果表明：所有类型滑雪场的游客积极情感占比最大，中性情感占比最小，且随着滑雪场等级降低，积极情感占比呈下降趋势；场所/地域要素是滑雪场游客最主要的认知要素，而人文和建筑认知最少，其中积极、中性和消极情感游客的主要认知要素分别为活动、场所/地域和设施；不同认知要素对各类滑雪场游客情感的重要程度存在显著差异。研究结果对全面理解滑雪场游客认知与情感提供一定科学依据。，有助于优化滑雪场经营管理策略，提升游客满意度和忠诚度。

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	蒋依依
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关键词 ：滑雪场, 滑雪者, 认知—情感, 京张, 随机森林

Abstract：This study conducted a comprehensive analysis of comments from ski tourists on 29 ski resorts in the Beijing-Zhangjiakou area, collected from the popular social media platformWeibo. It employed the SnowNLP model and TF-IDF algorithm to dissect the emotions of ski resort tourists and develop cognitive factors. Additionally, by leveraging the random forest algorithm, the research explored the varying degrees to which distinct cognitive elements influence tourists' emotions. Results show that among all categories of ski resort visitors, positive emotions constitute the highest proportion, while neutral emotions account for the smallest share. As the ski resort level decreases, the prevalence of positive emotions also diminishes. The place/region element emerges as the most pivotal cognitive factor for ski resort visitors, in contrast to humanistic and architectural cognition which hold lesser significance. Among these factors, the central cognitive components for visitors experiencing positive, neutral, and negative emotions are activities, place/region, and facilities, respectively. Notably, substantial divergences exist in the significance of diverse cognitive elements concerning the emotions of visitors across different types of ski resorts. The findings of this study provide a crucial scientific foundation for comprehensively understanding the cognitive and emotional aspects of ski resort visitors, offering valuable insights for the ski resort management strategies and contributing to the enhancement of visitor satisfaction and loyalty.

Key words： ski resorts skiers cognition and emotion Beijing-Zhangjiakou random forest

收稿日期: 2023-04-28

PACS:

F590.7

基金资助:国家自然科学基金项目（42001255）；国家社会科学基金重点项目（21ATY001）；中央高校基本科研业务费专项资金资助课题（2022YB016）；北京冬奥文化与冰雪运动发展研究基地（2023DAWH003）

通讯作者: 方琰（1989—），女，江西上饶人，博士，副教授，硕士生导师，主要研究方向为冰雪产业、气候变化与休闲运动。E-mail:yanfang113@126.com。 E-mail: yanfang113@126.com

作者简介: 蒋依依（1978—），女，贵州贵阳人，博士，教授，博士生导师，主要研究方向为体育旅游与奥运遗产。E-mail:yiyijiangpku@126.com。

引用本文:

蒋依依, 徐海滨, 张旖旎, 方琰. 滑雪场认知要素对游客情感的影响研究——以京张地区为例[J]. 人文地理, 2024, 39(4): 128-136. JIANG Yi-yi, XU Hai-bin, ZHANG Yi-ni, FANG Yan. EXPLORING THE IMPACT OF COGNITIVE FACTORS ON TOURISTS' EMOTIONS AT SKI RESORTS: A CASE STUDY OF BEIJING-ZHANGJIAKOU AREA. HUMAN GEOGRAPHY, 2024, 39(4): 128-136.

链接本文:

http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2024.04.014 或 http://rwdl.xisu.edu.cn/CN/Y2024/V39/I4/128

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