PDF(1959 KB)
PDF(1959 KB)
PDF(1959 KB)
目的地品牌个性对游客行为意愿的影响机理研究——以北京为例
THE INFLUENCE MECHANISM OF DESTINATION BRAND PERSONALITY ON TOURISTS' BEHAVIORAL INTENTION: A CASE OF BEIJING
品牌个性 / 自我一致性 / 感知价值 / 积极情绪体验 / 满意度
brand personality / self-consistency / perceived value / positive emotional experience / satisfaction
/
| 〈 |
|
〉 |