基于嵌入理论的中国跨国企业的企业社会责任研究&mdash;&mdash;以华为公司为案例

范曼铃; 宗会明

doi:10.13959/j.issn.1003-2398.2021.04.017

PDF(8858 KB)

人文地理 ›› 2021, Vol. 36 ›› Issue (4) : 143-150. DOI: 10.13959/j.issn.1003-2398.2021.04.017

经济

基于嵌入理论的中国跨国企业的企业社会责任研究——以华为公司为案例

范曼铃¹, 宗会明²

作者信息 +

RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY OF CHINESE MULTINATIONAL ENTERPRISES BASED ON EMBEDDEDNESS THEORY: A CASE STUDY OF HUAWEI

FAN Man-ling¹, ZONG Hui-ming²

Author information +

文章历史 +

摘要

新发展格局背景下，中国跨国企业“走出去”面临的“社会文化”融入问题日益引起关注。传统的企业社会责任理论不能有效指导当前中国跨国企业的海外投资发展，而嵌入理论与企业社会责任理论相衔接，有助于丰富企业社会责任理论。本文构建了嵌入理论与企业社会责任理论衔接的理论框架，并以国际化程度较高的华为公司为案例进行实证。嵌入理论涉及全球生产网络和地方的经济、社会、文化、环境、劳动力、制度等各维度，与企业社会责任理论中经济、法律、伦理、慈善责任等方面契合度高，提出中国跨国企业海外履行企业社会责任需在全球与国家、地方与社区、企业等不同空间尺度下有所侧重。

Abstract

Under globalization, Chinese multinational enterprises are facing the problem of "social and cultural turn" in "going out". The traditional theory of Corporate Social Responsibility can not guide the current transnational investment and operation of Chinese multinational enterprises appropriately, while the role of Embeddedness Theory in economic geography in the "going out" process of Chinese multinational companies has not been fully recognized. This paper constructs a theoretical framework of the connection between Embeddedness theory and Corporate Social Responsibility theory with Huawei company as a case. According to the degree of multinational enterprises' participation in operation and the use of capital, Chinese multinational enterprises go out mainly in four forms, with different embeddedness degree in local area. This paper constructs a theoretical framework for the convergence of Embeddedness Theory and Corporate Social Responsibility Theory at different levels. Embeddedness Theory involves economic, societal, cultural, environmental, labor force and other aspects, and has a high degree of consistency with the Corporate Social Responsibility Theory, which includes Economic, Legal, Ethical and Philanthropic responsibilities. At the global and national level, Chinese multinational enterprises promote global sustainable development under the complicated geopolitical environment with their global partners. Their internationalization process is significantly affected by geopolitics and regulation policy of host countries. At the regional and community level, multinational enterprises integrate into the community development mainly by fulfilling economic and philanthropic responsibilities. At the firm level, multinational enterprises promote their localization process by fulfilling their economic and ethical responsibilities.

导出引用

范曼铃, 宗会明. 基于嵌入理论的中国跨国企业的企业社会责任研究——以华为公司为案例[J]. 人文地理. 2021, 36(4): 143-150 https://doi.org/10.13959/j.issn.1003-2398.2021.04.017

FAN Man-ling, ZONG Hui-ming. RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY OF CHINESE MULTINATIONAL ENTERPRISES BASED ON EMBEDDEDNESS THEORY: A CASE STUDY OF HUAWEI[J]. HUMAN GEOGRAPHY. 2021, 36(4): 143-150 https://doi.org/10.13959/j.issn.1003-2398.2021.04.017

中图分类号： F270

参考文献

[1] 刘鹤.加快构建以国内大循环为主体、国内国际双循环相互促进的新发展格局[N].人民日报,2020-11-25(006).[Liu He. Accelerate the establishment of a "dual circulation" development pattern in which domestic economic cycle plays a leading role while international economic cycle remains its extension and supplement[N]. People's Daily, 2020-11-25(006).]
[2] 刘卫东.新冠肺炎疫情对经济全球化的影响分析[J].地理研究, 2020,39(7):1439-1449.[Liu Weidong. The impacts of COVID-19 pandemic on the development of economic globalization[J]. Geographical Research, 2020,39(7):1439-1449.]
[3] Mattes J. The regional embeddedness of multinational companies:A critical perspective[J]. European Planning Studies, 2013,21(4):433-415.
[4] Halinen A, Jan-Åke Törnroos. The role of embeddedness in the evolution of business networks[J]. Scandinavian Journal of Management,1998,14(3):185-205.
[5] 刘伟,满彩霞.企业社会责任:一个亟待公共管理研究关注的领域[J].中国行政管理,2019(11):145-151.[Liu Wei, Man Caixia. Corporate social responsibility:An area to which public administration shall pay more attention[J]. Chinese Public Administration, 2019(11):145-151.]
[6] 赵天骄,肖翔,张冰石.利益相关者网络特征与民营企业社会责任绩效[J]. 管理学报,2019,16(3):397-407.[Zhao Tianjiao, Xiao Xiang, Zhang Bingshi. Stakeholder network and corporate social responsibility of private enterprises[J]. Chinese Journal of Management, 2019,16(3):397-407.]
[7] 靳小翠.企业社会责任会影响社会资本吗?——基于市场竞争和法律制度的调节作用研究[J].中国软科学,2018(2):129-139.[Jin Xiaocui. Does corporate social responsibility affect social capital?:Study on the moderating effect of industry competition and law institutions[J]. China Soft Science, 2018(2):129-139.]
[8] 邓秀媛,傅超,傅代国.企业社会责任对海外并购影响的实证研究[J].中国软科学,2018(1):110-126.[Deng Xiuyuan, Fu Chao, Fu Daiguo. An empirical study on the impact of corporate social responsibility on Chinese overseas[J]. China Soft Science, 2018(1):110-126.]
[9] 徐天舒.企业社会责任对企业竞争力影响的实证检验[J].统计与决策,2020,36(9):164-168.[Xu Tianshu. An empirical test of the impact of corporate social responsibility on corporate competitiveness[J]. Statistics & Decision, 2020,36(9):164-168.]
[10] 李江,蒋玉石,王烨娣,等.企业社会责任对消费者品牌评价的影响机制研究[J]. 软科学,2020,34(8):19-24.[Li Jiang, Jiang Yushi, Wang Yedi, et al. Research on the impact mechanism of corporate social responsibility on consumer brand evaluation[J]. Soft Science, 2020,34(8):19-24.]
[11] 王雁南,李自杰,张般若. "一带一路"下跨国企业社会责任的影响因素及机制[J].经济问题,2020(10):82-90.[Wang Yannan, Zhang Zijie, Zhang Banruo. The influencing factors and mechanism of the social responsibility of multinational enterprises under "The Belt and Road" initiative[J]. On Economic Problems, 2020(10):82-90.]
[12] 刘卫东,姚秋蕙. "一带一路"建设模式研究——基于制度与文化视角[J].地理学报,2020,75(6):1134-1146.[Liu Weidong, Yao Qiuhui. Theorizing the construction of the Belt and Road Initiative:Based on institutional and cultural perspectives[J]. Acta Geographica Sinica, 2020,75(6):1134-1146.]
[13] Zhang L, Wei Y D. Foreign hypermarket retailers in China:Spatial penetration, local embeddedness, and structural paradox[J]. Geographical Review,2015,105(4):528-550.
[14] 陈肖飞,艾少伟,赵建吉,等.跨国公司地方嵌入新视角:基于地方劳工市场的研究进展与理论思考[J].人文地理,2020,35(2):16-21.[Chen Xiaofei, Ai Shaowei, Zhao Jianji, et al. Research progress on embeddedness of multinational corporations in local labor market[J]. Human Geography, 2020,35(2):16-21.]
[15] 高菠阳,刘卫东,宋涛,等.社会变革和制度文化制约下的"多尺度嵌入"——以缅甸莱比塘铜矿项目为例[J].地理研究,2020,39(12):2718-2730.[Gao Boyang, Liu Weidong, Song Tao, et al. Multi-scalar embeddedness under transition:A case study of Chinese investment in Letpadaung, Myanmar[J]. Geographical Research, 2020, 39(12):2718-2730.]
[16] 宋周莺,姚秋蕙,胡志丁,等.跨境经济合作区建设的"尺度困境"——以中老磨憨-磨丁经济合作区为例[J].地理研究,2020, 39(12):2705-2717.[Song Zhouying, Yao Qiuhui, Hu Zhiding, et al. ‘Scale paradox’ of cross-border economic cooperation zones:A case study of China-Laos Mohan-Boten economic cooperation zone[J]. Geographical Research, 2020,39(12):2705-2717.]
[17] 王姣娥,杜方叶,刘卫东.制度与文化对嵌入式技术海外转移的影响——以蒙内铁路为例[J]. 地理学报,2020,75(6):1147-1158.[Wang Jiao'e, Du Fangye, Liu Weidong. Embedded technology transfer from an institutional and cultural perspective:A case study of Mombasa-Nairobi standard gauge railway[J]. Acta Geographica Sinica, 2020,75(6):1147-1158.]
[18] 赵琳.浅谈我国企业对外直接投资的区位选择——基于通信企业投资动因分析[J].现代商业,2019(22):81-82.[Zhao Lin. A brief talk on the location choice of Chinese enterprises direct investment abroad:Based on the analysis of investment motivation of communication enterprises[J]. Modern Business, 2019(22):81-82.]
[19] 刘家许,董琴.辽宁企业"走出去"PPP模式应用及风险研究[J].现代经济信息,2018(2):475-476.[Liu Jiaxu, Dong Qin. Liaoning's "Going Global" PPP model application and risk research[J]. Modern Economic Information, 2018(2):475-476.]
[20] 张晓君,孙南翔.企业海外投资的非政府性障碍及中国的对策研究[J].现代法学,2016,38(1):143-152.[Zhang Xiaojun, Sun Nanxiang. The research on non-governmental obstacles in foreign investment and China's strategy[J]. Modern Law Science, 2016,38(1):143-152.]
[21] 钟宏武.正确看待慈善捐赠对企业的价值和作用[J].WTO经济导刊,2007(7):46-49.[Zhong Hongwu. Role and function of modern corporation philanthropy[J]. WTO Tribune, 2007(7):46-49.]
[22] 潘玥. "一带一路"倡议下中国企业投资印度尼西亚的深层问题——以雅加达-万隆高速铁路项目为例的分析[J].东南亚纵横, 2018(2):54-62.[Pan Yue. Underlying issues of investing in Indonesia under B & R initiatives:A case study of Jakarta-Bandung HSR[J]. Crossroads:Southeast Asian Studies, 2018(2):54-62.]
[23] 边永民.跨界环境影响评价的国际习惯法的建立和发展[J].中国政法大学学报,2019,70(2):32-47.[Bian Yongmin. The establishment and development of customary international law for transboundary environmental impact assessment[J]. Journal of CUPL, 2019,70(2):32-47.]
[24] Coe N M, Dicken P, Hess M. Global production networks:realizing the potential[J]. Journal of Economic Geography, 2008,8(3):271-295.
[25] Coe N M, Wai-chung Y H. Global production networks:mapping recent conceptual developments[J]. Journal of Economic Geography, 2019,19(4):775-801.
[26] Hess M. ‘Spatial’ relationships? Towards a reconceptualization of embedded ness[J]. Progress in Human Geography, 2004,28(2):165-186.
[27] Wood S, Coe N M,Wrigley N. Multi-scalar localization and capability transference:Exploring embeddedness in the Asian retail expansion of Tesco[J]. Regional Studies, 2016,50(3):475-495.
[28] Granovetter M. Economic action and social structure:The problem of embeddedness[J]. Mark Granovetter, 1985,91(3):481-510.
[29] B. Carroll A. The pyramid of corporate social responsibility:Toward the moral management of organizational stakeholders[J]. Business Horizon,1991,34(4):39-48.
[30] 王小东,邓康一.企业社会责任评价体系的构建[J].统计与决策, 2019,35(10):174-177.[Wang Xiaodong, Deng Kangyi. Construction of corporate social responsibility evaluation system[J]. Statistics & Decision, 2019,35(10):174-177.]
[31] 周晓剑,武翰涛,刘孜涵.企业社会责任、市场化程度与慈善捐赠——来自上市公司的动态面板证据[J].软科学,2019,33(8):14-19.[Zhou Xiaojian, Wu Hantao, Liu Zihan. Corporate social responsibility, marketization and charitable donations[J]. Soft Science, 2019,33(8):14-19.]
[32] 肖红军,阳镇.中国企业社会责任40年:历史演进、逻辑演化与未来展望[J].经济学家,2018(11):22-31.[Xiao Hongjun, Yang Zhen. 40 years of corporate social responsibility in China:Historical evolution, logic evolution and future prospects[J]. Economist, 2018(11):22-31.]