旅游景区开发企业的社会责任意识与行为是影响遗产地可持续发展的重要因素之一,而社区居民对景区开发企业社会责任的感知直接影响旅游地企业与社区的关系。本文通过对世界自然遗产地武陵源社区居民的调查研究,分析社区居民地方依恋、遗产价值认知与他们对景区开发企业社会责任感知的关系,研究发现:①社区居民认为景区开发企业应对股东、游客、员工、遗产和政府承担责任,特别是要对周边环境与社区居民负责;②地方依恋感和遗产价值认知较强的居民对景区开发企业履行社会责任有着更高的预期;③地方依恋通过加强居民的遗产价值认知深化其对景区开发企业应承担社会责任的感知。

the scenic development enterprises are getting profit directly from the heritage resources, which are considered to be the most important public resources, and it's highly attached by local people and tourist, increasing conflicts arose between local community and the developers due to the reason of responsibilities understanding difference in the past years, thus the Social Responsibility of Scenic Development Enterprises plays a significant role for sustainable development in heritage site, but how the other stakeholders perceive the enterprises' CSR has been ignored in the past decades, in response to this literature gap, the paper chooses Wulingyuan as a research site to collect data, where is one of the top natural heritage tourism destinations in China, and there are numbers of scenic development enterprises who have close link with the local people, 332 valid questionnaires were collected from the local people. The results testified the hypothesis model about local residence place attachment and cognition of heritage values and their perception of scenic development enterprises' CSR. The findings are:(1) Residents expect that scenic development enterprises should be responsible for shareholders, visitors, employees, heritage and the government, particularly the environment and community residents. (2) Those residents, who have a stronger sense of place attachment and stronger cognition of heritage values, often have a higher expectation on scenic development enterprises' CSR. (3) By strengthening local residents' cognition of heritage values, place attachment deepens their perception of scenic development enterprises' CSR.