旅游者饮食涉入对行为意向的影响路径

余凤龙, 潘薇, 侯兵

人文地理 ›› 2025, Vol. 40 ›› Issue (5) : 175-183.

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人文地理 ›› 2025, Vol. 40 ›› Issue (5) : 175-183. DOI: 10.13959/j.issn.1003-2398.2025.05.018
旅游

旅游者饮食涉入对行为意向的影响路径

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INFLUENCING PATHS OF TOURIST FOOD INVOLVEMENT ON BEHAVIORAL INTENTION

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文章历史 +

摘要

旅游情境下的饮食消费成为社会关注的热点和国外旅游研究的重点领域。旅游者饮食涉入是游客在饮食决策和活动中所展现的一种心理状态及其投入程度,是探讨旅游者饮食消费心理和行为的重要视角。在借鉴国内外研究的基础上,结合线下和线上调研数据,构建并解读旅游者饮食涉入的结构特征及其对行为意向的影响路径。结果表明,旅游者饮食涉入包括吸引力、中心性、社会纽带、象征性、风险可能性和风险后果性6个维度,并对消费满意度和行为意向有显著影响,但不同维度影响存在差异。旅游者饮食涉入内容结构与影响路径呈现出饮食消费心理的复杂性与价值取向的转型,旅游者对饮食的认知及其赋予价值影响涉入程度,并受到旅游地饮食消费情境的调节。旅游者饮食涉入研究为理解旅游者饮食消费行为和目的地美食营销提供参考。

Abstract

In the context of tourism, food consumption has become a prominent topic of social concern and a key focus in international tourism research. However, compared with traditional food culture and contemporary food practice, the breadth and depth of food tourism research in China urgently need to be strengthened. Tourists' food involvement reflects their psychological state and level of engagement in food-related decisions and activities, offering a crucial perspective for studying tourists' food consumption behavior. Drawing on domestic and international research, this article integrates offline and online survey data to construct and interpret the structural characteristics of tourists' food involvement, as well as its impact pathways on behavioral intentions. The results indicate that tourists' food involvement consists of six dimensions: attractiveness, centrality, social bonds, symbolism, risk possibility, and risk consequences. These dimensions significantly influence consumer satisfaction and behavioral intentions, although their impacts vary across dimensions. The structural content and impact pathways of tourists' food involvement highlight the complexity of food consumption psychology and the evolving nature of value orientation. Tourists' perceptions of food and the values they attribute to it influence their level of involvement, which is moderated by the food consumption context at tourist destinations.

关键词

饮食涉入 / 旅游者饮食消费 / 行为意向 / 影响路径

Key words

food involvement / tourist food consumption / behavioral intention / influence paths

引用本文

导出引用
余凤龙, 潘薇, 侯兵. 旅游者饮食涉入对行为意向的影响路径[J]. 人文地理. 2025, 40(5): 175-183 https://doi.org/10.13959/j.issn.1003-2398.2025.05.018
Feng-long YU, Wei PAN, Bing HOU. INFLUENCING PATHS OF TOURIST FOOD INVOLVEMENT ON BEHAVIORAL INTENTION[J]. HUMAN GEOGRAPHY. 2025, 40(5): 175-183 https://doi.org/10.13959/j.issn.1003-2398.2025.05.018
中图分类号: K901   

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基金

江苏高校哲学社会科学研究重大项目(2022SJZD027);国家社会科学基金艺术学项目(23BH164);江苏省重点智库研究课题项目(CJY202407)

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