Abstract：As a new commercial retail form, supermarket plays an important role in shanghai's retail market. With the development of global economy, many overseas enterprises concerned with retail enter China, and bring challenges and chances to Chinese retail market. Firstly, supermarket is a typical retail form in shanghai. The author defined the supermarket and summarized the supermarket's features. Secondly, this paper mainly analyses the factors that affect the spatial layout of large supermarket. The factors include local market, spatial distance, traffic condition and free competition among different firms. The research result shows that the spatial distance and traffic condition are the most important factors. Thirdly, This paper pays more attention to the features of spatial layout for large scale supermarket in shanghai.①Large scale supermarkets lean towards locating near the residential area.②Large scale supermarkets which are located between the downtown and the suburb are more prosperous than others.③Large scale supermarkets tend to be located on the nodes of traffic. Based on the analysis, this paper gives some suggestions on the spatial layout of large scale supermarkets in Shanghai as bellow s:①Large scale supermarket should analyze the income condition of different kinds of resident and try to find the way to compete with many small multiple store which had been developed in the residential zone as the complement of large supermarket and make residents daily life more convenient.②Large scale supermarket should pay more and more attention to the countryside areas where people get richer and richer, need much more consumption in goods and culture.③ Large scale supermarket should strengthen the market investigation and promote mo re success in their new branch's establishment.④Large scale supermarket should establish the e-business net actively on their own initiative as the rapid development of internet technology, sales by means of internet get more and more important.
时臻, 白光润. 浅析上海市大卖场的空间区位选择[J]. 人文地理, 2003, 18(4): 89-92,31.
SHI Zhen, BAI Guang-run. RESEARCH ON THE LOCATION OF LARGE SCALE SUPERMARKET IN SHANGHAI. HUMAN GEOGRAPHY, 2003, 18(4): 89-92,31.
