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FARMING HOUSEHOLDS' PARTICIPATION BEHAVIOR MECHANISM OF ECOLOGICAL ENVIRONMENT GOVERNANCE IN THE CONSTRUCTION OF BEAUTIFUL COUNTRYSIDE |
ZHANG Xue-bo, LIU Sha-sha, YU Wei, LONG Jia-hui, ZHANG Yuan-yuan, NI Ming-man, Cirenlamu |
School of Geography and Tourism, Qufu Normal University, Rizhao 276826, China |
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Abstract The rural eco-environment governance is an important task for the construction of beautiful countryside even beautiful China. To fundamentally improve the rural eco-environment, the key is to give full play to the main role of farmers and promote their active participation. Based on the perspective of farmers' perception and behavior, this study constructed a theoretical framework for farmers' participation in eco-environmental governance, and employed structural equation modeling method to conduct an empirical test on the survey data of farming households. The results show that famers' behaviors follow the path pattern of cognition-perception-response. The cognition of eco-environment governance has a significant positive effect on the response of the eco-environment governance. The perception of eco-environment governance is an intermediary variable that the cognition of eco-environment governance positively drives the response of the eco-environment governance. Environmental social capital, environmental impact sensitivity, and farmers' behavior consciousness are the main factors restricting the eco-environment governance cognition, the eco-environment governance perception, and the eco-environment response, respectively. The government has played a leading role in the eco-environment governance. The environment social capital such as social supervision and social organization involving multi-agent participation needs to be constructed. The multiagent participation model and institutional mechanism centered on farmers need to be established.
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Received: 15 October 2021
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