THE EVALUATION SYSTEM OF CULTURAL HERITAGE COMPETITVENESS IN CHINA
Cheng Wei1, Zhang Cheng2
1. Institute of Culture and Heritage, Northwestern Polytechnical University, Xi'an 710072, China;
2. School of Public Policy and Administration, Northwestern Polytechnical University, Xi'an 710072, China
Abstract With the rapid development of globalization and increasingly fierce international competition, more and more cultural elements are integrated into the national and regional differentiation development strategies. To enhance the competitiveness of cultural heritage and seek for China's right to speak in the international cultural competition is undoubtedly a major issue facing the national cultural construction. This paper constructs the competitiveness index system of Chinese cultural heritage from six aspects:Cultural heritage productivity, cultural heritage consumption power, cultural heritage support, cultural heritage communication, cultural heritage management and cultural heritage innovation. On this basis, the AHP method of subjective weighting method and the entropy method of objective weighting method are used to comprehensively determine the weight of Chinese cultural heritage competitiveness index system, and the competitiveness of 31 provincial cultural heritage in 2013 and 2018 is evaluated. The results show that:From 2013 to 2018, the gap of cultural heritage competitiveness between provinces and cities has decreased, and the problem of disharmony has been improved; in contrast, Guizhou and Shanghai have risen most obviously, while Tibet and Chongqing have decreased most obviously. Finally, based on the comparative analysis of provincial data, this paper further puts forward countermeasures and suggestions from six aspects, to build a diversified cultural heritage production system, a diversified cultural heritage consumption system, an integrated cultural heritage support system, a multi-channel cultural heritage communication system, a comprehensive cultural heritage management system, and a collaborative cultural heritage innovation system, to enhance the competitiveness of China's cultural heritage.
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2021, Vol. 36 
