针对我国旅游目的地形象研究中存在的基础理论薄弱,概念应用混乱的现实,本文系统梳理了30年来国内外目的地形象相关概念,并得出规律性结论。在文献回顾基础上,独创地提出"旅游目的地形象蒲公英模型"和"基于形象构成及生成过程的旅游目的地形象概念体系",分别用于揭示目的地形象内在结构和归纳对比以往文献中提出的相关概念。

Tourist destination image (TDI) study in China has long been suffering from the lack of a solid theoretical foundation. To address this problem and provide a guideline for researchers, the paper analyzes and summarizes the relevant concepts in Chinese and Western literature in the past 30 years. Based on that, the paper innovatively put forward the "Dandelion Model" of tourist destination image and the image-construction-and-formation-based concept system. The former is to explore the internal structure of TDI, while the latter is to demonstrate the related concepts and identify the interrelationships among them.