RESEARCH ON MOTIVATION, PATH AND SUBJECT OF THE INTEGRATION OF TOURISM INDUSTRY: A CASE STUDY OF FANGTE HIGH-TECH THEME PARK MADE BY SHENZHEN HUAQIANG GROUP
DING Yu-lian1,2, ZHAO Yuan1
1. School of Geographical Science, Nanjing Normal University, Nanjing 210046, China;
2. College of Economics and Management, Anhui Agricultural University Hefei 230036, China
Abstract：Industry integration is an important trend of the World's industrial and economic development.In the context of fusion in the global industry,tourism is also showing a strong tendency of integration development.Taking Fangte high-tech theme park made by Shenzhen Huaqiang Group for an example,the authors research the motivation,path and subject of tourism industry fusion.In the ‘Boost-Traction’ interaction of such forces as technology,market,enterprises and government,tourism industry integration begin to occur and develop.The tourism industrial integration evolution is divided into vertical integration and horizontal integration.The vertical integration is the penetration and extends among different industries to achieve integration.The horizontal integration is the restructuring integration of the elements within the industry,it occurred in different sectors which have close links at the same industry.In the integration evolution of tourism industry,technology and resources is the fusion path.The research of the principle part of tourism industrial integration is still rare.Government or enterprises become a focus of debating among scholars.The paper holds that government is the important promoters;the enterprises are the true principal part of integration in the integration of tourism industry.The enterprises integrate the elements such as technology,resources,capital and markets organically,to create new tourism products,to form a new format.
丁雨莲, 赵媛. 旅游产业融合的动因、路径与主体探析——以深圳华强集团融合发展旅游主题公园为例[J]. 人文地理, 2013, 28(4): 126-131.
DING Yu-lian, ZHAO Yuan. RESEARCH ON MOTIVATION, PATH AND SUBJECT OF THE INTEGRATION OF TOURISM INDUSTRY: A CASE STUDY OF FANGTE HIGH-TECH THEME PARK MADE BY SHENZHEN HUAQIANG GROUP. HUMAN GEOGRAPHY, 2013, 28(4): 126-131.
