人文地理
 
  联系我们 | 在线留言 | 注册 | 遗忘密码?
  读者在线:
  用户名   密码   登录
2025年7月17日 星期四  首页 期刊介绍 编委会 作者中心 审稿中心 在线期刊 | 期刊订阅 | 下载中心 | 广告合作 友情链接 | 联系我们
人文地理  2005, Vol. 20 Issue (1): 62-67    DOI: 10.13959/j.issn.1003-2398.2005.01.015
旅游 最新目录| 下期目录| 过刊浏览| 高级检索 |
应用有利形象模式衡量旅游目的地形象研究——以西安市与上海市为例
卞显红1,2, 张树夫1
1. 南京师范大学旅游系, 南京 210097;
2. 江南大学商学院, 无锡 214063
RESEARCH ON THE MEASUREMENT OF TOURIST DESTINATION IMAGE BY APPLYING THE MODEL OF BENEFICIAL IMAGE——A CASE STUDY OF XI'AN & SHANGHAI
BIAN Xian-hong1,2, ZHANG Shu-fu1
1. Tourism of Department, Nanjing Normal University, Nanjing 210097, China;
2. Institute of Commerce, Southern Yangtze University, Wuxi 214063, China

全文: PDF (532 KB)   HTML (1 KB) 
输出: BibTeX | EndNote (RIS)      
摘要 本文使用了一种被称为有利形象的模式来分析旅游目的地的形象。有利形象模式提供了一个综合性的、相对经济与简便的模式来衡量旅游目的地的形象。本文构建了利用有利形象模式衡量旅游目的地形象的方法,并以西安市与上海市为例进行了实证研究。研究结果也证实了有利形象模式及基于消费者五种价值范畴的方法与基于分类研究的方法在评价旅游目的地形象中的有效性。
服务
把本文推荐给朋友
加入我的书架
加入引用管理器
E-mail Alert
RSS
作者相关文章
关键词 有利形象模式旅游目的地形象西安市上海市    
Abstract:This article outlines the use of the so-called beneficial image as a framework for the analysis of tourist destination image for decision to visit a city for a vacation. The beneficial image is conceptualized as the image characteristics of a destination that subsequently influence tourists' decision to visit particular tourist destinations. In addition, the development of measurement in tourist destination image via a category-based approach is outlined. The proposed framework and method are used to assess the destination images of both XI'AN and Shanghai in China. The findings of the study have demonstrated that the effectiveness of the proposed conceptual and methodological frameworks, both at theoretical and practical levels. The aims of this study were:① to assess the usefulness of so-called beneficial image that influences the decision of potential tourists to visit Xi'an and Shanghai as tourist destinations, and ② to apply a category-based approach for operationalizing the beneficial image of a tourist destination.
This study mainly relies on beneficial-image-model, un-constructed techniques, category-based approach, and content-analysis method to evaluate tourist destination image of two selected cities, which are Xi'an Shanghai. These particular cities were selected on the assumption that they differ in terms of culture, geographic location, economic development standard, and type of tourist destination. This study suggests that beneficial image attributes of functional, social, epistemic, and emotional values are those agreed by mostly respondents in Xi'an, and functional, epistemic, emotional, and conditional values are beneficial image attributes in Shanghai.
The findings of this study suggest that Xi'an should reinforce most beneficial images in regard to attributes of destination in functional, social, epistemic, and emotional values of potential tourists. For Shanghai, the findings suggest that tourism management should highlight beneficial attributes in functional, epistemic, emotional, and conditional values that have been seen as most beneficial images. Although the findings have demonstrated the effectiveness of the beneficial-image-model and the category-based approach in measuring destination image, additional research is needed to verify the validity and reliability of the developed methods.
Key wordsbeneficial-image-model    tourist destination image    Xi'an    Shanghai   
收稿日期: 2002-08-25     
作者简介: 卞显红(1974-),男,汉族,安徽寿县人,南京师范大学旅游系博士生,江南大学商学院讲师,主要从事旅游规划、城市旅游及旅游饭店管理等方面的研究与教学工作。
引用本文:   
卞显红, 张树夫. 应用有利形象模式衡量旅游目的地形象研究——以西安市与上海市为例[J]. 人文地理, 2005, 20(1): 62-67. BIAN Xian-hong, ZHANG Shu-fu. RESEARCH ON THE MEASUREMENT OF TOURIST DESTINATION IMAGE BY APPLYING THE MODEL OF BENEFICIAL IMAGE——A CASE STUDY OF XI'AN & SHANGHAI. HUMAN GEOGRAPHY, 2005, 20(1): 62-67.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2005.01.015      或     http://rwdl.xisu.edu.cn/CN/Y2005/V20/I1/62
2011 © 人文地理编辑部 版权所有
技术支持: 北京玛格泰克科技发展有限公司