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人文地理  2021, Vol. 36 Issue (3): 185-192    DOI: 10.13959/j.issn.1003-2398.2021.03.020
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游客亲环境行为的影响因素实证研究——基于情感与认知的双重视角
党宁1, 肖荟1, 李文明2
1. 华东师范大学 工商管理学院, 上海 200062;
2. 江西财经大学 旅游与城市管理学院, 南昌 330013
EMPIRICAL RESEARCH ON THE INFLUENCING FACTORS OF TOURISTS' PRO-ENVIRONMENT BEHAVIOR: BASED ON THE DUAL PERSPECTIVES OF EMOTION AND COGNITION
DANG Ning1, XIAO Hui1, LI Wen-ming2
1. Faculty of Economics and Management, East China Normal University, Shanghai 200062, China;
2. School of Tourism and Urban Management, Jiangxi University of Finance and Economics, Nanchang 330013, China

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摘要 现有游客亲环境行为驱动因素研究大多从游客认知层面进行,鲜有对情感层面的探究,尚未明确情感因素对亲环境行为的影响价值与机理,导致对游客亲环境行为的解释和预测力度有限。为解析认知、情感因素对亲环境行为的影响机理,本研究以江西省婺源县6个景区为典型案例地,结合现场与线上调研,引入心理契约和自然共情概念,尝试构建“情感—认知”双维度的模型框架,借助AMOS对模型假设进行实证检验。研究验证了“情感”和“认知”双因素对游客亲环境行为的作用机理,发现表征情感维度的“关系型心理契约”和“自然共情”可以有效地促进游客亲环境行为。研究结论丰富了游客亲环境行为及其影响机制研究的视角和内容,对引导游客亲环境行为以推动景区可持续发展具有一定实践指导意义。
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党宁
肖荟
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关键词 亲环境行为心理契约自然共情婺源    
Abstract:The key problem in the field of tourists' pro-environmental behavior (PEB) research is to find "the influencing factors of PEB" and "their influencing mechanism". The discovery and construction of psychological variables and related model is critical to solve this problem. Therefore, in order to analyze the influencing mechanism of both "cognition" and "emotion" factors on PEB, a two-dimensional model of "EmotionCognition" is constructed with tourists' psychological contract (PC), including transactional psychological contract (TPC) explaining cognition and relational psychological contract (RPC) explaining emotions.) natural empathy (NE) was adopted as independent variables, while PEB was dependent variable. Based on this model, 6 research hypotheses are put forward. The research revealed that:1) The "emotion-cognition" two-dimensional model can be used to evaluate the influencing factors of tourists' PEB. 2) NE and RPC have significant positive effects on tourists' PEB. 3) RPC has a direct and significant positive impact on NE. 4) TPC has no direct and significant impact on tourists' PEB, but it has an indirect and positive impact on it by positively affecting RPC. 5) Thus, scenic spots can effectively promote tourists' PEB through "emotional approaches" (NE and RPC) directly, and through "cognitive approaches" (TPC) indirectly, yet they cannot effectively stimulate tourists' PEB through the "cognitive approach".
Key wordspro-environmental behavior    psychological contract    natural empathy    Wuyuan   
收稿日期: 2020-03-21     
PACS: F59  
基金资助:国家自然科学基金项目(41661034);江西省高等学校人文社会科学项目(GL18109)
通讯作者: 李文明(1968-),男,江西临川人,教授,博士,主要研究方向为游客亲环境行为、旅游环境教育。E-mail:ghenfucious@126.com。     E-mail: ghenfucious@126.com
作者简介: 党宁(1979-),男,山西大同人,副教授,博士,主要研究方向为旅游地理与规划、目的地营销。E-mail:ndang@tour.ecnu.edu.cn。
引用本文:   
党宁, 肖荟, 李文明. 游客亲环境行为的影响因素实证研究——基于情感与认知的双重视角[J]. 人文地理, 2021, 36(3): 185-192. DANG Ning, XIAO Hui, LI Wen-ming. EMPIRICAL RESEARCH ON THE INFLUENCING FACTORS OF TOURISTS' PRO-ENVIRONMENT BEHAVIOR: BASED ON THE DUAL PERSPECTIVES OF EMOTION AND COGNITION. HUMAN GEOGRAPHY, 2021, 36(3): 185-192.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2021.03.020      或     http://rwdl.xisu.edu.cn/CN/Y2021/V36/I3/185
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