Abstract：Based on an internal and external destination image framework, the authors inspected the locality of Hubei Province,Central China, and put forward an advertising theme "A new communication center of the country" for the Province. In the last half of the paper,the authors give an extensive process to establish the image of Hubei Province to the target market.
吴必虎, 宋治清. 湖北省旅游形象初探——新天下之中[J]. 人文地理, 2000, 15(5): 1-4.
WU Bi-hu, SONG Zhi-qing. A STUDY ON TOURISM DESTINATION IMAGE OF HUBEI PROVINCE. HUMAN GEOGRAPHY, 2000, 15(5): 1-4.
