Abstract：Tourism talents in mainland China increase at a considerably high rapid in the past 30 years. There were no specialized tourism colleges or schools before 1978, but today there are 1,775 specialized tourism colleges or schools (including 810 high colleges or universities that have tourism faculties and 965 secondary vocational schools) with 844,604 students in Mainland China and a multilevel education and training system is established. However, the specialized talents still cannot meet the needs of tourism industry especially the tourism enterprises because on the one hand, more and more university students from tourism major prefer working in the industries of advertising, transportation and so forth, other than tourism industry like hotels or travel agencies; on the other hand, tourism enterprises complain that the students of tourism major have no necessary working skills that the tourism industry demands and some students cannot adapt to the working environment and have no chances to develop their careers. Most tourist enterprises and education institutes believe that graduates of the major of tourism should meet the need of the tourism industry, and stress on the practical ability. So it is required for the graduates to start with a grass-roots job in the industry. This traditional training philosophy causes the conflicts between education and practice. As a result, lower employment rate and higher job-shifting rate emerge. Therefore, enterprises, education institutes and graduates are not satisfied with the situation. This paper aims to explore a new training philosophy and operating pattern of senior talents in the major of tourism in tertiary education of China in order to create the sustainable and well developed tourism industry. The authors, firstly, analyses the supply and demand of tourism talents and existing patterns of tourism education, and then propose a new pattern which would solve the current problems. The pattern operation needs the creation of curriculum and teaching and theory and the combination between theory and practice, it also needs the cooperation of education institutes, tourism enterprises and talents. the education institutes should establish and put forward the cultivation model and try to smooth the relationship among students, enterprises and schools; meanwhile the enterprises should cooperate with the education institutes to cultivate qualified talents for the tourism industry.
郑向敏, 范向丽. 论旅游专业“四高”的人才培养理念与运作模式[J]. 人文地理, 2010, 25(6): 146-149.
ZHENG Xiang-min, FAN Xiang-li. TRAINING PHILOSOPHY AND OPERATING PATTERN OF SENIOR TALENTS IN THE MAJOR OF TOURISM IN TERTIARY EDUCATION OF CHINA. HUMAN GEOGRAPHY, 2010, 25(6): 146-149.
