STUDY ON DIFFERENTIATION OF GOVERNANCE MODEL AND ITS INFLUENCING MECHANISM ON THE TOURISM DEVELOPMENT OF DESTINATION: A CASE STUDY OF YULONG RIVER SCENIC ATTRACTION IN YANGSHUO
YANG Yun1,2, BAO Ji-gang2
1. School of Business, Suzhou University of Science and Technology, Suzhou 215009, China;
2. Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China
Abstract How to achieve effective governance is an important topic in the sustainable development of destination. This paper takes the case of Yulong River Scenic Attraction in Yangshuo, Guangxi Zhuang Autonomous Region, China, as an example, to explore the types and characteristics of spatial differentiation of its governance model. Yet when the influence of different modes on tourism development are examined, it's found that different governance patterns produce different tourism development results. On the positive side, the model which the village and enterprise co-governance has multi participation, capital complementarity, mutual trust, hierarchical collaboration, information symmetry and mutual supervision, can achieve effective governance of both efficiency, order and fairness. On the other side, factors that hinder community-led or government-led model to achieve effective governance are also found, which sum up as the power imbalance of the main governors, the information asymmetry, the short-term instrumental logos, the supervision mechanism is difficult to play a sustained practical effect, and the governance ability of government corporate are insufficient. The research enriches the theoretical findings of tourism governance, and provides some practical implications for the choosing of governance models for other tourist destination.
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2018, Vol. 33 
