RESEARCH ON THE DEVELOPMENT OF REGIONAL TOURISM PRODUCT SYSTEM DOMINATED BY TOURISM IMAGE——A Case Study of Special Tourism Project Planning of Tongliang County in Chongqing
DU Hai-zhong
Tourism Institute of Southwest Jiaotong University, Emei 614202, China
Abstract：During the development of regional tourism product system, the study on planning of tourism image, an identified factor of destination is very important. But the image of tourism destination is mostly embodied through local tourism product. So there are internal relationships between the image of tourism destination and tourism product. This article, taking the development of tourism product in Tongliang County as an example, puts forward two key factors in the process of developing tourism product. One is the theme planning of tourism area based on the image and the other one is the project designing of distinctive tourism product based on the theme. Furthermore, the development procedure and method of tourism product system which is dominated by the image of tourism destination has been studied and the mode has been set up.
The full article is divided into four parts:
The first part elaborates the research background of this article. Research on the image of tourism destination has already experienced successively about 20 years in our country. But the research on the image of tourism destination is mostly focused on the design of vision image system upon the tourism destination heretofore and the research on the predominant function of the image of tourism destination in the regional tourism product system's development is weak oppositely.
The second part analyzes the intrinsic relationship between the image of tourist destination and the tourism product system. The image plan is the foundation work of the tourism product development and the image of tourist destination is the core principle of the tourism product system's development. The third part affords the strategy and the process of the tourism product developing focused on the image according to the case of special travel project's development in Tongliang County. Firstly, trying to carry on the image of tourism destination plan under the foundational analysis; secondly, trying to carry on the theme plan of the tourism area taking image as the core; thirdly, trying to carry on the development of the special tourism item around the theme of tourism area.
Fourth part puts forward the tourism product system developing mode basis on the demonstration.
杜海忠. 以形象为主导的区域旅游产品体系开发研究——以重庆市铜梁县特色旅游项目策划为例[J]. 人文地理, 2006, 21(6): 49-52.
DU Hai-zhong. RESEARCH ON THE DEVELOPMENT OF REGIONAL TOURISM PRODUCT SYSTEM DOMINATED BY TOURISM IMAGE——A Case Study of Special Tourism Project Planning of Tongliang County in Chongqing. HUMAN GEOGRAPHY, 2006, 21(6): 49-52.
