PROGRESS AND ENLIGHTENMENT OF TOURISM PERFORMANCE EVALUATION METHODS RESEARCH ABOARD
PENG Hong-song1, LI Chang1, WU Li-min1, ZHONG Shi-en1, HAN Ya2, ZHANG Jin-he3
1. School of Business Administration, Nanjing University of Finance and Economics, Nanjing 210046, China;
2. School of Hongshan, Nanjing University of Finance and Economics, Nanjing 212413, China;
3. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210023, China
Abstract：Performance evaluation is the foundation of the tourism performance research. However, few studies have systematically sorted out relevant research achievements in the context of methodology, and little have compared the advantages, disadvantages and application scope of different theories, methods, models, indicators and evaluation systems. Thus, it is difficult to identify the theoretical contributions of tourism performance. Given this, this paper extensively reviews literature, and focusing on comparing four types of evaluation methods, including traditional performance evaluation methods, technical efficiency evaluation methods, productivity evaluation methods and competitiveness evaluation methods. The results show that:1) The four types of methods have specific theoretical perspectives, inherent hypothetical constraints, strict technical regulations and definite application scope. 2) We should strictly follow the technical regulations of the models, and increase the quality of data, optimize the selection indicators, and develop the models; 3) We should pay close attention to the tourism performance application research in the context of globalization, technological transformation and sustainable development, and "deconstruct" performance evaluation with the internal and external factors and their interaction so as to promote the practical value.
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