本文首先界定了旅游产品的概念,在分析了古文化旅游产品开发的优势和难点的基础上,提出了古文化旅游产品的两大开发战略:寓无形于有形,变形定为神动;精品化战略。最后,文章结合洛阳市古文化旅游资源的实际,分析其古文化旅游资源的特点,提出洛阳市古文化旅游产品开发的六大战略,即精品发展战略、系列产品发展战略、资源综合开发战略、多渠道驻留游客战略、旅游网络战略、可持续发展战略,并在开发战略的指导思想下,指出了近期洛阳市古文化旅游产品开发的行动重点在于,营造古都旅游氛围;综合整治古文化景点,创造舒适旅游环境;丰富产品内容,寓无形于有形;增加文化与趣味并重的项目,变形定为神动;完善产品功能,提供优质服务等。

This paper clarifies the concept of tourist product at first.Based on analysis of advantages and difficulties in developing ancient cultural tourist products, two strategies are brought forward, which are implying immateriality in materiality, and changing shape stability into spirit vividness;and making elaborate works.At last, combined with the fact and characteristics of ancient cultural tourist resources in Luoyang, six strategies for development of ancient cultural tourist products in Luoyang is provided.The six strategies are:making elaborate works, developing a series of products, developing resources in integration, attracting tourists in more channels, making tourist network and sustainable development.Instructed by the development strategies. The author points out the main counter measures in developing the ancient cultural tourist products in Luoyang, which including:constructing ancient tourist atmosphere;renovating scape area in integration;enriching contents of products so as to imply immateriality in materiality;adding gusto into cultural projects so as to change shape stability into spirit vividness;and consummating products so as to provide excellent services.