SPECIAL COLUMN ON CONSUMPTION GEOGRAPHY OF THE DIGITAL AGE
MA Ling, LIN Xin-yu, ZUO Xiao-shan, WANG Hai-feng, CHEN Xiao-liang
This paper takes the food and snack streets of Guangzhou, a historically commercial city with deep cultural roots, and Changsha, a rapidly rising 'internet-famous' city characterized by strong platform presence and digital branding, as comparative case studies. Employing a multi-method qualitative approach—including participatory observation, in-depth interviews with vendors and consumers, and discourse analysis of social media content—this research explores the spatial production, cultural significance, and everyday experience of contemporary 'hustle and bustle' consumption spaces in China. The findings indicate that: 1) Food and snack streets serve as unique urban experiential zones where 'hustle and bustle' is socially and spatially produced through the interplay of food practices, spatial materialities, and behavioral performances. 2) Under the influence of media mechanisms, these originally localized consumption spaces are reimagined as digital spectacles, becoming viewable, shareable, and commentable within online platforms. 3) The consumption experience is no longer limited to on-site participation; rather, it extends into digital spheres where users accumulate social capital through sharing, liking, and commenting.