旅游花费由客源地花费、路途花费和旅游目的地花费三部分构成,游客的旅游目的地花费结构和花费水平客观地反映了目的地旅游产业部门结构的合理性及旅游业发展水平。以西安地区国内游客黄金周旅游花费为研究对象,选取旅游花费水平及花费结构指标,利用SPSS12.0中的聚类分析将国内游客划分为三类:高、中、低消费游客群,通过对不同消费水平的游客群的研究,得出如下结论:西安地区以中低消费游客群为主体,停留时间、旅游目的等旅游消费行为因素是影响国内游客旅游花费水平的主要因素。增加参与性、体验性旅游活动项目,加大旅游商品及娱乐产品的开发力度,是提高国内游客在西安花费水平的根本途径。

Tourist expenditure is referred to the tourists' spend in the entire amount in a travel. Tourist expenditure is composed of three elements: expenditure in generating areas, expenditure along the journey and expenditure at the destination. The destination expenditure means the tourists' spend combined in the tourist destination, including accommodation, catering, sightseeing, entertainment, shopping, local transportation, communication and other aspects of the cost. Tourists' expenditure structure and expenditure level at the destination can objectively reflect both the rationality of the structure of tourism industry and the development level of the industry.
In order to objectively reveal the rationality of tourism industrial structure, and provide a scientific basis of readjusting the Xi'an tourism industrial structure, this paper studied the domestic tourists in Xi'an and made quantitative research on the structure of domestic tourist spending in Xi'an. Selecting domestic tourists of Xi'an area as study object, the author made a random sampling survey in typical scenic areas, hotels, and the port of Xi'an respectively in "May 1st, 2006 Golden Week". On the basis of compiling the primary data, the author chose eight indicators which were able to reflect the spending level and spending structure of tourist destinations, including total spending per capita in tourist destinations, accommodation spending per capita, sightseeing spending per capita, restaurant spending per capita, entertainment spending per capita, shopping spending per capita, local traffic spending per capita and communications spending per capita. They reflected the domestic tourists consumption structure and the level of difference in Xi'an. The author divided domestic tourists in Xi'an into three consumer groups, which are high expenditure group, medium expenditure group and low expenditure group, and found out: 1)Xi'an area mainly attracts sightseeing tourists with low-consumption, tourist consumption mainly concentrates on the basic consumption of tourism (food, accommodation, transportation, travel); 2)the main factors that influence domestic tourists' expenditure level are time for stay, tourist motivation, the number of tourist destinations and the like; 3)the fundamental methods of improving domestic tourists' expenditure level are to adjust tourist spending structure and raise tourist spending level of domestic tourists in Xi'an.