古镇作为一种特殊的区域集合体,其地域特色不仅仅是依靠建筑风貌和自然风貌等物质环境来体现,作为古镇重要资源的民间历史传承等非物质文化也具有体现古镇地域个性的标志功能。目前我国多数古镇的非物质文化遗产受到的冲击还相对较小,表现出相对的集中性与整体性。文章首先对古镇非物质文化遗产的价值及面临的问题进行了分析,然后以山西大阳古镇作为典型案例,对当地的非物质文化遗产进行实地勘察、调查、搜集、整理、分析。在此基础上,就古镇非物质文化遗产的搜救保护及其活力复兴提出了相应的科学对策,为古镇文化产业的起步与发展研究做好一定的理论铺垫。

As a particular district, the characters of ancient towns can be expressed by not only its tangible,but also its intangible heritages, such as folk custom, music, which are the important resources and signs of ancient towns. The existent circumstance of the intangible heritages of ancient town, however, is still ignored and the protection work on the intangible heritages of the ancient town is also confronted with many problems in China, including the lack of whole protection consciousness, inadequate protecting strength, imperfect related system, insufficient fund devotion, severe waste of resources, and so on. The paper, first, describes the composition, characteristics, important value and currently dangerous situation about the intangible heritages in China. The authors believe that intangible heritages have extremely important value to whole mankind, being the carrier of civil inheritance and linking the past, present and future of human being. Then, taking Dayang, an ancient town of Shanxi Province as a case, the paper analyzes the reasons causing the above problems. Finally, the paper brings forward some relevantly scientific strategies for the rescue, protection and vigor revival of intangible heritages in ancient town, including 1) the local culture resources should be investigated; 2) the intangible heritages should be registered and protected on the basis of humanism; 3) and the public involvement system should be perfected; 4) and the new carrier of intangible heritages should be chosen. Specifically, the paper argues that industrialization of culture is the most effective way to revive the vigor of intangible heritages in ancient town, making the culture resources of ancient town into the dominant position, enhancing both vigor and competitiveness of the ancient town, and bringing both social and economical benefits. The authors hold that culture industry provides the new drive for the conservation of ancient town while the development of the culture industry makes up the conflict between the economical development and the culture protection. The relevant scientific strategies in paper make a good theoretic infrastructure for commence and further development of the ancient town's cultural industry.