自驾车旅游的开发对旅游资源具有特殊要求,传统的旅游资源评价方法应用到自驾车旅游开发中表现出局限性。基于自驾车旅游开发的视角,综合考虑旅游资源吸引力、资源环境条件、配套设施状况、客源市场与发展潜力四个方面,尝试建立了新的旅游资源评价指标体系。根据专家调查,运用主成分分析法和层次分析方法确定了指标体系各因子权重。最后以伊春市为例,应用模糊综合评判法对伊春市22个典型旅游区的旅游资源进行了自驾车旅游开发适宜性评价与分析。通过创新旅游资源评价体系,文章期望为自驾车旅游开发提供指导,并为其它专项旅游开发提供借鉴。

As a new format of tourism, self-driving tourism is becoming the fresh troops of Chinese tourism industry and its development produces special demands on tourism resources. The author sums up the new features of self-driving travel and pointed out the deficiency of the existed evaluation methods. By analyzing comprehensively the tourism resources attraction, tourism resource environmental conditions, facilities conditions, tourism market and development potential, a new tourism resource evaluation index system for the self-driving tourism development was established. This paper used AHP method to determine the weights of each index factor based on the results derived from experts' consultation. The result shows that, in the element layer, the development potential of tourist market takes the maximum weight(0.3028), followed by the ecological and environmental conditions(0.2605), the attraction of tourism resources(0.2240), and fourth facilities status(0.2127). Among the index inside the attraction of tourism resources elements, the resource recreational value(0.04725) and the resource visibility and reputation value(0.03945) are of the highest weight; the scientific research and education value(0.01475) and the historical and cultural value(0.01455) weight in the bottom. The weight distribution of every index inside the ecological environment element layer is relatively uniform. The green coverage rate and biological diversity index(0.04975), and the air quality and environmental noise(0.0417) weight the highest. In the facilities element, safety facilities(0.04235) and traffic accessibility(0.0328) are ranking on the top. Taking Yichun for an example, the fuzzy comprehensive evaluation method was used to assess the tourism resources in twenty two tourist areas in Yichun. The result shows that the new tourism resource evaluation index system in this study is applicable, popular and easy to distinguish.