基于微观个体的心理认知及参与空间行为的差异性需求分析成为21世纪场所微区位研究的新趋势。本文尝试通过将文化娱乐场所的网络口碑信息与地理空间关联,从地理分布与口碑分布两个方面,探讨长春市文化娱乐场所的空间布局特征。研究认为文化娱乐场所的空间圈层分异明显,数量等级特征显著;空间热点区总体一致,呈多中心发展态势;空间分布模式表现各异,口碑得分具有随机性;不同业态类型场所其空间区位选择、分布模式及口碑得分均具有显著差异,对文化娱乐场所的研究应深入到微观业态内部及业态之间去比较分析。

With China's rapid economic development, the continuous improvement of people's living standards and the increase in leisure time, residents' consumption demand for cultural entertainment activities develop rapidly. Cultural entertainment activities have become an important part of the people's daily social life. The psychological cognition and different demand of spatial behavior of individual has become a new research trend in the researching fields of the micro-location in urban social living space since the 21s century. Adopting methods of ordinary kriging, point pattern analysis and the global spatial autocorrelation analysis, this paper researches on the spatial distribution characteristics of entertainment venues in Changchun urban area based on the score of public praise from a website of Dianping.com. The results show that:1) the circle characteristic of spatial distribution of entertainment venues in Changchun is obvious, the geographical distribution and public praise distribution show the opposite features in different circle-layer. The entertainment venues are mainly concentrated in the circle which is centered on People's Square and taking the straight-line distance about 8km as the radius. 2) The quantitative grade characteristic of entertainment venues is that the core area in central districts is high-density areas, the outer parts are low-density areas, and the overall distribution of west is higher than east. 3) The distribution of geography and public praise of entertainment venues has the same hot zones, which show the "multi-center" development situations. Most of these cluster centers appear in the business centers and show the similar grade feature. 4) The location choice, distribution patterns and reputation scores of different type entertainment venues have significant differences.