基于旅游疗愈理论，通过深度访谈及扎根理论分析，揭示了红色旅游促进个体自我超越的内在机制。研究发现，红色旅游通过物理环境、氛围文化、社会互动三类场景要素协同作用，触发游客敬畏情绪三维度体验（震撼与庄重、敬佩与尊崇、反思与自省），形成“烦心—疗心—愈心”三阶段演化特征：游客因生活困境感知产生疗愈需求，通过红色旅游场景体验激活敬畏情绪，最终实现认知超越与行为超越。研究构建了“困境感知—场景触发—自我超越”理论模型，验证敬畏情绪在“自我—超我”转化中的中介效应，丰富旅游疗愈理论的文化场景应用。研究从宏观市场定位、中观场景优化、微观体验设计提出管理策略，为红色旅游向深度精神疗愈功能拓展提供理论与实践参考。

Amid growing interest in the psychological benefits of tourism, this study explores how red tourism serves as a cultural healing mechanism that fosters individual self-transcendence. Drawing on tourism therapy theory and employing grounded theory methodology, we conducted in-depth interviews with 21 participants who recently engaged in red tourism and experienced personal distress. Through a three-stage psychological transformation: "vexed mind–healed mind–recovered mind", the study uncovers how red tourism facilitates the emotional and cognitive shift from life frustration to personal growth. Findings indicate that red tourism activates a multidimensional awe experience, which includes shock and solemnity, admiration and reverence, as well as reflection and introspection. This experience emerges through the combined influence of three key scene elements: the physical environment, the cultural atmosphere, and social interaction. Awe serves as a core emotional mediator that connects scene stimuli with cognitive restructuring and prosocial behavioral intentions, ultimately leading to self-transcendence. This emotional journey is not a passive reaction but a dynamic process in which individuals reconstruct meaning, reaffirm their values, and develop a renewed sense of purpose in life. The study builds a theoretical model of "Perceived Dilemmas–Scene Activation–Self-Transcendence, " highlighting the mediating role of awe in the transformation from self-centeredness to collective orientation. Practically, the study proposes strategies at macro (target market positioning), meso (scene design), and micro (emotional-behavioral intervention) levels to support red tourism's shift from ideological education to deep emotional healing. These insights offer both theoretical advancement and practical pathways for designing transformative tourism experiences.