逐山寻径：山地旅游参与行为的影响因素及组态路径

郭琪; 蒋依依; 梁彩荣; 江磊

doi:10.13959/j.issn.1003-2398.2026.02.016

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人文地理 ›› 2026, Vol. 41 ›› Issue (2) : 152-161. DOI: 10.13959/j.issn.1003-2398.2026.02.016

旅游

逐山寻径：山地旅游参与行为的影响因素及组态路径

郭琪^1,2, 蒋依依^1,3, 梁彩荣¹, 江磊¹

作者信息 +

MOUNTAIN-BY-MOUNTAIN PATH-FINDING: THE INFLUENCING FACTORS OF MOUNTAIN TOURISM PARTICIPATION BEHAVIOR

GUO Qi^1,2, JIANG Yi-yi^1,3, LIANG Cai-rong¹, JIANG Lei¹

Author information +

文章历史 +

摘要

以SOR理论、MOA理论和BRA模型为基础构建了山地旅游参与行为的理论模型，并结合问卷调查和fsQCA方法，识别出山地旅游参与行为的关键影响因素及其机制路径。结果表明：①参与动机、参与机会、参与能力、感知风险、风险倾向、感知收益是影响山地旅游参与行为的主要因素。②形成风险核心—多元协同型、动机核心—收益驱动型、收益核心—风险权衡型、系统适配—刺激调控型四种高参与行为的组态路径，以及核心缺失—消极响应型和风险钝化—低敏响应型两种非高参与行为的组态路径。③高和非高参与行为组态路径的主要区别为路径特征的差异性、作用机制的不对称性和决策过程的动态性，并针对以上差异特征提出管理建议。

Abstract

This study constructs a theoretical model of mountain tourism participation behavior by integrating SOR theory, MOA theory, and the BRA model. Using a questionnaire survey and fuzzy set qualitative comparative analysis (fsQCA), the study identifies key influencing factors and causal mechanisms, outlines behavioral patterns and participant segmentation characteristics, and proposes adaptive management strategies based on differences in behavioral traits and dynamic adaptation needs. The findings reveal the following: 1) Six endogenous factors are the core influencing factors of mountain tourism participation behavior, and they constitute six path formation types of mountain tourism participation behavior. Among these, four correspond to high participation behaviors, namely risk core-multiple synergy, motivation core-benefit driven, benefit core-risk trade-off, and system adaptation-stimulus regulation; while the other two represent non-high participation behaviors, namely core missing-negative response and risk passivation-low sensitivity response. 2) Key differences between high and non-high participation behaviors lie in the characteristics of the paths, the asymmetry of the action mechanisms, and the dynamic nature of the decision-making process. 3) Adaptive management strategies are proposed, including interventions tailored to participants' decisionmaking traits, personalized services based on market dynamics and consumer needs, and adjustments to tactical and service frameworks in response to subtle behavioral shifts.

导出引用

郭琪, 蒋依依, 梁彩荣, 江磊. 逐山寻径：山地旅游参与行为的影响因素及组态路径[J]. 人文地理. 2026, 41(2): 152-161 https://doi.org/10.13959/j.issn.1003-2398.2026.02.016

GUO Qi, JIANG Yi-yi, LIANG Cai-rong, JIANG Lei. MOUNTAIN-BY-MOUNTAIN PATH-FINDING: THE INFLUENCING FACTORS OF MOUNTAIN TOURISM PARTICIPATION BEHAVIOR[J]. HUMAN GEOGRAPHY. 2026, 41(2): 152-161 https://doi.org/10.13959/j.issn.1003-2398.2026.02.016

中图分类号： F592

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