建构主义视角下古镇游客感知真实性演化机制——以杨柳青为例

马晓龙; 管文正则; 郭嘉欣

doi:10.13959/j.issn.1003-2398.2026.02.017

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人文地理 ›› 2026, Vol. 41 ›› Issue (2) : 162-173. DOI: 10.13959/j.issn.1003-2398.2026.02.017

旅游

建构主义视角下古镇游客感知真实性演化机制——以杨柳青为例

马晓龙, 管文正则, 郭嘉欣

作者信息 +

THE EVOLUTION MECHANISM OF PERCEIVED AUTHENTICITY AMONG TOURISTS IN ANCIENT TOWNS: A CASE STUDY OF YANGLIUQING

MA Xiao-long, GUAN Wen-zheng-ze, GUO Jia-xin

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摘要

感知真实性显著影响游客旅游体验，而外部文化介入易破坏游客对目的地的真实性感知。外部文化广泛介入中国古镇旅游开发背景下，探索游客感知真实性演化机制对古镇旅游发展具有重要意义。本文引入社会认知理论，以杨柳青古镇为例，基于对52名受访者的深度访谈与参与式观察，揭示了古镇游客旅游的不同阶段，游客感知真实性的阶段性特征及其演化机制。研究结果显示，杨柳青古镇游客感知真实性呈现出“遐想的真实性—部分的真实性—美化的真实性”三阶段演化。本研究认为，旅游各阶段中游客古镇旅游感知真实性演化的本质是游客对于古镇心理距离不断变化使得解释水平不断变化的结果，并遵循“旅游过程—心理距离—解释水平”这一框架的引导。本研究拓展了过往对于感知真实性的讨论，对古镇旅游地的可持续发展与旅游营销具有重要价值。

Abstract

It is recognized that perceived authenticity exerts a significant influence on tourists' travel experiences, whereas perceptions of a destination's authenticity are readily undermined by external cultural interventions. Against the backdrop of Chinese ancient town tourism development-within which extensive external cultural elements have been introduced-the exploration of the evolutionary mechanisms of tourists' perceived authenticity is regarded as critically important for the development of such destinations. On the basis of in-depth interviews with fifty-two respondents and participatory on-site observation, the stage-specific characteristics of tourists' perceived authenticity, as well as the mechanisms of its evolution across different phases of the visit, are revealed. The findings show that the perceived authenticity of visitors to Yangliuqing ancient town is manifested as a three-stage evolution of "aspirational authenticity," "partial authenticity," and "beautified authenticity." The typology and progression of this process are delineated accordingly. It is further argued that the essence of the evolution of perceived authenticity during the various stages of tourism is the result of continuous changes in tourists' psychological distance to the ancient town, which give rise to corresponding changes in the level of cognitive construal. This argument is advanced under the guidance of the framework of "tourism process-psychological distance-construal level, " by which the relationships among the phases of the visit, perceived distance, and the abstraction of interpretation are organized.

导出引用

马晓龙, 管文正则, 郭嘉欣. 建构主义视角下古镇游客感知真实性演化机制——以杨柳青为例[J]. 人文地理. 2026, 41(2): 162-173 https://doi.org/10.13959/j.issn.1003-2398.2026.02.017

MA Xiao-long, GUAN Wen-zheng-ze, GUO Jia-xin. THE EVOLUTION MECHANISM OF PERCEIVED AUTHENTICITY AMONG TOURISTS IN ANCIENT TOWNS: A CASE STUDY OF YANGLIUQING[J]. HUMAN GEOGRAPHY. 2026, 41(2): 162-173 https://doi.org/10.13959/j.issn.1003-2398.2026.02.017

中图分类号： F592.7

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