乡村旅游小微企业韧性形成机制：社会网络与企业资源协同视角

尚前浪; 范云舒; 明庆忠; 邓萌

doi:10.13959/j.issn.1003-2398.2026.02.019

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人文地理 ›› 2026, Vol. 41 ›› Issue (2) : 181-192. DOI: 10.13959/j.issn.1003-2398.2026.02.019

旅游

乡村旅游小微企业韧性形成机制：社会网络与企业资源协同视角

尚前浪, 范云舒, 明庆忠, 邓萌

作者信息 +

THE MECHANISM OF RESILIENCE FORMATION IN RURAL TOURISM MICRO-ENTERPRISES: A SOCIAL NETWORK AND ENTERPRISE RESOURCE SYNERGY PERSPECTIVE

SHANG Qian-lang, FAN Yun-shu, MING Qing-zhong, DENG Meng

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摘要

乡村旅游小微企业是乡村旅游地最活跃的经营主体，其韧性建设对于促进乡村就业创业及全面振兴具有关键作用。基于社会网络与资源基础理论，本文构建了理论分析模型，选取云南大理双廊村与丽江文林村作为案例，结合回归分析与模糊集定性比较分析（fsQCA）方法，探讨社会网络与企业资源协同作用对乡村旅游小微企业韧性形成的影响机制。研究发现：①社会网络与企业资源协同作用显著提升企业韧性，其中企业资源在韧性形成过程中起到了中介效应；②识别出四种高韧性的典型路径：内部资源驱动型、粘合网络驱动的文化资源提升型、资源稀缺下的多层次网络协同型、数字媒介赋能的桥接网络协同创新型；③社会网络通过资源获取与整合提升企业韧性，韧性形成遵循“短期恢复—中期适应—长期保障”的动态机制。研究为乡村旅游小微企业在资源约束下实现高质量发展提供了新的理论视角与实践启示。

Abstract

Rural tourism micro-enterprises are the most dynamic business entities in rural tourism destinations, and their resilience is critical for promoting rural employment, entrepreneurship, and comprehensive revitalization. This paper, based on social network theory and resource-based theory, constructs a theoretical analysis model. Using Shuanglang Village in Dali and Wenlin Village in Lijiang, Yunnan as case studies, the paper employs regression analysis and fuzzy-set qualitative comparative analysis (fsQCA) to examine the impact mechanisms of the synergy between social networks and enterprise resources on the resilience formation of rural tourism micro-enterprises. The results reveal that: 1) the synergy between social networks and enterprise resources significantly enhances enterprise resilience, with enterprise resources playing a mediating role in resilience formation; 2) four typical high-resilience pathways are identified: internal resourcedriven, culture resource enhancement through adhesive network dominance, multi-layer network collaboration under resource scarcity, and digital media-enabled bridging network collaborative innovation; 3) social networks enhance enterprise resilience through resource acquisition and integration, and the resilience formation follows a dynamic process of "short-term recovery, medium-term adaptation, and long-term security."

导出引用

尚前浪, 范云舒, 明庆忠, 邓萌. 乡村旅游小微企业韧性形成机制：社会网络与企业资源协同视角[J]. 人文地理. 2026, 41(2): 181-192 https://doi.org/10.13959/j.issn.1003-2398.2026.02.019

SHANG Qian-lang, FAN Yun-shu, MING Qing-zhong, DENG Meng. THE MECHANISM OF RESILIENCE FORMATION IN RURAL TOURISM MICRO-ENTERPRISES: A SOCIAL NETWORK AND ENTERPRISE RESOURCE SYNERGY PERSPECTIVE[J]. HUMAN GEOGRAPHY. 2026, 41(2): 181-192 https://doi.org/10.13959/j.issn.1003-2398.2026.02.019

中图分类号： F901.6

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