特色文化节日助力乡村振兴的理论逻辑、作用机制与实践路径——以云南省芒宽乡为例

樊艳翔; 贺灿飞; 邵文忠; 武友德

doi:10.13959/j.issn.1003-2398.2026.03.012

PDF(13651 KB)

人文地理 ›› 2026, Vol. 41 ›› Issue (3) : 121-130. DOI: 10.13959/j.issn.1003-2398.2026.03.012

乡村

特色文化节日助力乡村振兴的理论逻辑、作用机制与实践路径——以云南省芒宽乡为例

樊艳翔¹, 贺灿飞^1,2,3, 邵文忠^3,4, 武友德^3,4

作者信息 +

THE THEORETICAL LOGIC,MECHANISM AND PRACTICAL PATH OF CHARACTERISTIC CULTURAL FESTIVALS TO PROMOTE RURAL REVITALIZATION: A CASE STUDY OF MANGKUAN TOWNSHIP,YUNNAN PROVINCE

FAN Yan-xiang¹, HE Can-fei^1,2,3, SHAO Wen-zhong^3,4, WU You-de^3,4

Author information +

文章历史 +

摘要

特色文化节日是赋能乡村振兴的一种强效且独特的手段。本文以云南省芒宽乡作为研究范例，剖析特色文化节日助力乡村振兴的理论逻辑、作用机制与实践路径。研究表明：①特色文化节日在充实现代乡村产业体系、引领乡民树立“生态观念”、助推乡村认同的构建与强化、发挥文化治理优势、拓展乡民创收渠道等层面发挥着显著作用。②芒宽乡特色文化节日在不断发展与实践进程中积极推动节日文化推陈出新，深度挖掘本土优势，融入创新元素，充分释放文化功能，让节日为经济发展和社会进步赋能。③完善的配套基础设施、丰富的地方旅游资源、强大的节日品牌、精彩纷呈的节日活动以及广泛的村民参与，能够极大地增强特色文化节日对乡村振兴的助力效果。

Abstract

This article takes Mangkuan Township in Yunnan Province as a research example to deeply analyze the theoretical logic, mechanism of action and practical path of characteristic cultural festivals in promoting rural revitalization. Through the case analysis of multiple characteristic festivals in Mangkuan Township,such as the Torch Festival, Kuoshi Festival, Water-Splashing Festival, Mango Culture Festival, and Lychee Culture Festival, the specific mechanisms they have in promoting the deep integration of agriculture and tourism. Research shows that: 1) Characteristic cultural festivals play a significant role in enriching the modern rural industrial system, guiding villagers to establish an "ecological concept", promoting the construction and strengthening of rural identity, giving full play to the advantages of cultural governance, and expanding villagers' income channels. 2) Complete supporting infrastructure, rich local tourism resources, strong festival brands, a variety of exciting festival activities and extensive participation of villagers can greatly enhance the role of characteristic cultural festivals in promoting rural revitalization.

导出引用

樊艳翔, 贺灿飞, 邵文忠, 武友德. 特色文化节日助力乡村振兴的理论逻辑、作用机制与实践路径——以云南省芒宽乡为例[J]. 人文地理. 2026, 41(3): 121-130 https://doi.org/10.13959/j.issn.1003-2398.2026.03.012

FAN Yan-xiang, HE Can-fei, SHAO Wen-zhong, WU You-de. THE THEORETICAL LOGIC,MECHANISM AND PRACTICAL PATH OF CHARACTERISTIC CULTURAL FESTIVALS TO PROMOTE RURAL REVITALIZATION: A CASE STUDY OF MANGKUAN TOWNSHIP,YUNNAN PROVINCE[J]. HUMAN GEOGRAPHY. 2026, 41(3): 121-130 https://doi.org/10.13959/j.issn.1003-2398.2026.03.012

中图分类号： F327

参考文献

[1] 马梦瑶,唐健雄.旅游城镇化对山地片区乡村振兴的非线性影响研究——以武陵山片区为例[J].地理科学进展,2024,43(5):950-965.[Ma Mengyao, Tang Jianxiong. Study on the non-linear impact of tourism urbanisation on rural revitalisation in mountainous areas:A case study of Wuling Mountain Area[J]. Progress in Geography,2024,43(5):950-965.]
[2] 王娟.文化引领乡村振兴的有效途径[J].人民论坛,2018(16):252-253.[Wang Juan. An effective way of culture leading rural revitalization[J]. People's Tribune, 2018(16):252-253.]
[3] 万生新.文化产业如何促进乡村振兴[J].人民论坛,2019(14):136-137.[Wan Shengxin. How cultural industry promotes rural revitalization[J]. People's Tribune, 2019(14):136-137.]
[4] 邵晨.乡村振兴不可忽视乡村文化力量[J].人民论坛,2018(26):130-131.[Shao Chen. Rural cultural power should not be ignored in rural revitalization[J]. People's Tribune, 2018(26):130-131.]
[5] 张若星.乡村振兴视角下乡村文化空间重构研究进展与展望[J].人文地理, 2023, 38(2):35-43.[Zhang Ruoxing Research progress and prospect of rural cultural space reconstruction from the perspective of rural revitalization[J]. Human Geography, 2023,38(2):35-43.]
[6] 刘丽伟.中国式乡村文化振兴:理论内涵、价值耦合及未来进路[J].东北师大学报(哲学社会科学版),2024(4):49-58.[Liu Liwei Revitalization of Chinese rural culture:Theoretical connotation, value coupling and future approach[J]. Journal of Northeast Normal University (Philosophy and Social Sciences Edition), 2024(4):49-58.]
[7] 裴晓涛.乡村文化振兴的现实困境及实现路向[J].重庆社会科学,2024(3):120-132.[Pei Xiaotao. The realistic dilemma and realization direction of rural cultural revitalization[J]. Chongqing Social Sciences, 2024(3):120-132.]
[8] 李军,张晏齐.乡村优秀传统文化构筑乡村振兴文化基础的历史渊源与现实价值[J].中国农村观察,2024(3):2-17.[Li Jun, Zhang Yanqi. The historical origin and practical value of rural excellent traditional culture to build the cultural foundation of rural revitalization[J]. China Rural Survey, 2024(3):2-17.]
[9] 杨永丰,张非凡,罗仕伟.成渝城市群县域旅游效率与乡村振兴水平的交互响应[J].经济地理,2024,44(9):221-231.[Yang Yongfeng,Zhang Feifan, Luo Shiwei. Interactive response between county tourism efficiency and rural revitalization level in Chengdu Chongqing urban agglomeration[J]. Economic Geography, 2024,44(9):221-231.]
[10] Lu Y, Qian J. Rural creativity for community revitalization in bishan village, China:The nexus of creative practices, cultural revival,and social resilience[J]. Journal of Rural Studies, 2023,97:255-268.
[11] 吴瑶.乡村振兴视域下少数民族聚居区文旅产业发展对策研究——以梅里斯达斡尔族区为例[J].黑龙江民族丛刊,2024(3):75-81.[Wu Yao. Research on the development countermeasures of cultural tourism industry in ethnic minority inhabited areas from the perspective of rural revitalization:A case study of Melis Daur ethnic area[J]. Heilongjiang National Series, 2024(3):75-81.]
[12] 龙井然,杜姗姗,张景秋.文旅融合导向下的乡村振兴发展机制与模式[J].经济地理,2021,41(7):222-230.[Long Jingran, Du Shanshan, Zhang Jingqiu. Mechanism and mode of rural revitalization and development under the guidance of cultural and tourism integration[J]. Economic Geography, 2021,41(7):222-230.]
[13] 邹永广,衷浩滢,崔一付.乡村旅游促进乡村振兴的绩效评价及其提升路径[J].经济地理, 2024, 44(8):201-210.[Zou Yongguang,Zhong Haoying, Cui Yifu. Performance evaluation and improvement path of rural tourism promoting rural revitalization[J]. Economic Geography, 2024,44(8):201-210.]
[14] Shen J, Chou R. Rural revitalization of Xiamei:The development experiences of integrating tea tourism with ancient village preservation[J]. Journal of Rural Studies. 2022,90:42-52.
[15] 徐姗姗,王军杰.从"村BA "看中国式现代化与民族文化创新的互构实践[J].云南师范大学学报(哲学社会科学版),2024,56(1):81-88.[Xu Shanshan, Wang Junjie. Mutual construction practice of Chinese style modernization and national cultural innovation from the perspective of" village BA"[J]. Journal of Yunnan Normal University (Humanities and Social Sciences Edition), 2024, 56(1):81-88.]
[16] 陈永典,于丽娜.红色文化资源赋能乡村振兴的路径——以大别山地区为例[J].中南民族大学学报(人文社会科学版),2023,43(12):192-197,212.[Chen Yongdian, Yu Lina. The path of Rural Revitalization enabled by red cultural resources:A case study of Dabie Mountains[J]. Journal of South-Central Minzu University (Humanities and Social Sciences), 2023,43(12):192-197,212.]
[17] 舒小林,单淑幸,闵浙思,等.村超(BA)网红旅游地的体育文化旅游消费行为解析及其影响机制[J].经济地理,2025,45(1):225-235.[Shu Xiaolin, Shan Shuxing, Min Zhesi, et al. Analysis on the consumption behavior of sports culture tourism and its influence mechanism in BA online tourism destination[J]. Economic Geography, 2025,45(1):225-235.]
[18] 彭晓烈,高鑫.乡村振兴视角下少数民族特色村寨建筑文化的传承与创新[J].中南民族大学学报(人文社会科学版),2018,38(3):60-64.[Peng Xiaolie, Gao Xin. Inheritance and innovation of architectural culture of ethnic minority villages from the perspective of rural revitalization[J]. Journal of South-Central Minzu University (Humanities and Social Sciences), 2018,38(3):60-64.]
[19] 苗瑞丹.传统节日的文化价值与功能探究[J].中国特色社会主义研究,2016(2):67-72.[Miao Ruidan. On the cultural value and function of traditional festivals[J]. Studies on Socialism with Chinese Characteristics, 2016(2):67-72.]
[20] 范如国.传统节日的文化内涵和精神内核[J].人民论坛,2017(7):134-135.[Fan Ruguo. Cultural connotation and spiritual core of traditional festivals[J]. People's Tribune, 2017(7):134-135.]
[21] 傅德岷.论传统节日的民族文化血脉和思想精华[J].重庆社会科学,2005(10):63-66.[Fu Demin. On the national cultural blood and ideological essence of traditional festivals[J]. Chongqing Social Sciences, 2005(10):63-66.]
[22] 赵延安,陈凤仪.乡村振兴战略的思想资源、科学内涵和实现路径[J].西北农林科技大学学报(社会科学版),2023,23(6):1-9.[Zhao Yan'an, Chen Fengyi. Ideological resources, scientific connotation and realization path of rural revitalization strategy[J]. Journal of Northwest A&F University (Social Science Edition), 2023, 23(6):1-9.]
[23] 屠爽爽,龙花楼,张英男,等.典型村域乡村重构的过程及其驱动因素[J].地理学报, 2019, 74(2):323-339.[Tu shuangshuang, Long Hualou, Zhang Yingnan, et al. Process and driving factors of rural restructuring in typical villages[J]. Acta Geographica Sinica, 2019,74(2):323-339.]
[24] 龙花楼,屠爽爽.论乡村重构[J].地理学报,2017,72(4):563-576.[Long Hualou, Tu Shuangshuang. Rural restructuring:Theory, approach and research prospect[J]. Acta Geographica Sinica, 2017,72(4):563-576.]
[25] 高俊,王灵恩,黄巧.边境旅游地乡村转型及可持续发展路径——云南打洛口岸地区的民族志研究[J].地理研究,2020,39(10):2233-2248.[Gao Jun, Wang Lingen, Huang Qiao. Rural transformation and sustainable development path of border tourism destination:An ethnographic study of Daluo port area in Yunnan province[J]. Geographical Research, 2020,39(10):2233-2248.]
[26] 谭林,赵蜀蓉,陈岚.空间治理赋能乡村转型的内在机理及路径选择[J].地理研究, 2024, 43(6):1572-1590.[Tanlin, zhaoshurong,Chen Lan. The internal mechanism and path selection of spatial governance enabling rural transformation[J]. Geographical Research, 2024,43(6):1572-1590.]
[27] 胡书玲,余斌,王明杰.乡村重构与转型:西方经验及启示[J].地理研究,2019,38(12):2833-2845.[Hu Shuling, Yu Bin,Wang Mingjie. Rural restructuring and transformation:Western experience and its enlightenment to China[J]. Geographical Research, 2019,38(12):2833-2845.]
[28] 张静,余灏哲,谯伟,等.国内村域尺度乡村转型发展与重构的现状述评及展望[J].地理科学进展,2022,41(5):896-904.[Zhang Jing,Yu Haozhe, Qiao Wei, et al. Progress of research on the transformation and restructuring of rural development in China[J]. Progress in Geography, 2022, 41(5):896-904.]
[29] 刘一鸣,吴磊,李贵才.空间理论的图景拓展——基于哈格斯特朗与布迪厄的理论互构研究[J].人文地理,2019,34(6):1-9.[Liu Yiming,Wu Lei, Li Guicai. The expansion of the picture of space theory:Based on the study of the theoretical mutual construction between Hagstrom and Bourdieu[J]. Human Geography, 2019,34(6):1-9.]
[30] 朱启臻.乡村振兴背景下的乡村产业——产业兴旺的一种社会学解释[J].中国农业大学学报(社会科学版),2018,35(3):89-95.[Zhu Qizhen. Rural industry in the context of rural revitalization:A Sociological Interpretation of industrial prosperity[J]. Journal of China Agricultural University (Social Sciences), 2018,35(3):89-95.]
[31] 张波,白丽媛.基于"两山"理论的乡村旅游高质量发展研究[J].北京联合大学学报(人文社会科学版),2024,22(4):55-64.[Zhang Bo,Bai Liyuan Research on the high quality development of rural tourism based on the"Two Mountains"theory[J]. Journal of Beijing Union University (Humanities and Social Sciences), 2024,22(4):55-64.]
[32] 郑亮,王艳花.诺鲁孜节日的生态文化阐释[J].文化遗产,2018(2):57-62.[Zheng Liang, Wang Yanhua. Ecological and cultural interpretation of noruzi festival[J]. Cultural Heritage, 2018(2):57-62.]
[33] 路幸福.节事与区域文化生态的建设——以"中国开渔节"为例[J].安徽师范大学学报(人文社会科学版),2012,40(6):781-786.[Lu Xingfu. Festivals and the construction of regional cultural ecology:The case of "China's fishing festival" [J]. Journal of Anhui Normal University (Hum.&Soc.Sci.), 2012,40(6):781-786.]
[34] 刘彦随,郭仁忠,张立强,等.乡村地域系统转型机理与情景模拟[J].地理学报, 2025, 80(4):855-870.[Liu Yansui, Guo Renzhong,Zhang Liqiang, et al. Transformation mechanism and scenario simulation of rural areal system[J]. Acta Geographica Sinica, 2025,80(4):855-870.]
[35] 王效梅,李繁荣,王晓东.城乡融合发展视野下山西乡村振兴路径探索[J].人文地理,2022,37(3):131-139.[Wang Xiaomei, Li Fanrong, Wang Xiaodong. Exploration on the path of rural revitalization in Shanxi from the perspective of urban-rural integration development[J]. Human Geography, 2022,37(3):131-139.
[36] 张青仁.节日日常化与日常节日化:当代中国的节日生态——以2015年为案例[J].北京社会科学,2019(1):4-12.[Zhang Qingren.Daily Festival and daily Festival:Festival ecology in contemporary China:A case study of 2015[J]. Social Sciences of Beijing, 2019(1):4-12.]
[37] 刘超,刘明.中国乡村传统文化活动及其治理功能——基于陕西D村的个案研究[J].湖南农业大学学报(社会科学版),2015,16(4):82-87.[Liu Chao, Liu Ming Chinese rural traditional cultural activities and their governance functions:A case study of D village in Shaanxi province[J]. Journal of Hunan Agricultural University (Social Sciences), 2015,16(4):82-87.]
[38] 徐少癸,韩佳钰,陈换,等.乡村振兴战略下乡村精英研究进展与展望[J].人文地理,2023,38(5):24-35.[Xu Shaogui, Han Jiayu, Chen Huan, et al. Research progress and Prospect of rural elites under the strategy of rural revitalization[J]. Human Geography, 2023, 38(5):24-35.]
[39] 毛巧晖.乡村振兴战略背景下民俗节日的传承发展[J].中国非物质文化遗产,2021(2):48-53.[Mao Qiaohui. Inheritance and development of folk festivals under the background of rural revitalization strategy[J]. China Intangible Cultural Heritage, 2021(2):48-53.]
[40] 左路平.节日资本化与资本节日化:以马克思资本逻辑批判为线索[J].深圳大学学报(人文社会科学版),2021,38(6):141-149.[Zuo Luping. Festival capitalization and capital Festival:Taking Marx's critique of capital logic as a clue[J]. Journal of Shenzhen University (Humanities&Social Sciences), 2021,38(6):141-149.
[41] 胡妍妍.优秀传统文化现代表达的创新路径探析——以河南卫视"中国节日"系列节目为例[J].中州学刊,2021(11):168-172.[Hu Yanyan. Analysis on the innovative path of modern expression of excellent traditional culture:Taking Henan TV "China festival" series as an example[J]. Academic Journal of Zhongzhou, 2021(11):168-172.]