Abstract：To obtain the figures of visitors' behavior on tourism websites, this paper uses time daily survey system along with web traffic metrics and rankings from Alexa.com. The inner link between complication characteristics of time distribution and depth use of tourism website function are extracted. The authors find that (1) the mainstream of visitors' daily behaviors of tourism website is still double-peak and has further expansion into single-peak, triple-peak and multiple-peak, and more exceptional patterns which are different from average distribution of general peak regular pattern mainly exist in the types of online communication and strongly organized function website; (2) the leading trend in tourism website visiting is still more in the weekdays and less over the weekends, but there are some positive changes in the weekends which is that rising trend in the weekends can be found more in informational functional websites than regular functional ones. Some urban tourism websites which have the intake of population characteristics and technical feature have more diverse online needs; (3) the dominant browsing peak of tourism website visitors' annual behavior is still in the early before holidays. Among schedule, self-service and membership, information and outbound types of tourism website, different performances of peak strength and time distribution can be found. Recently, peak phenomenon after holidays has occurred and the time distribution of browsing behavior is increasingly spreading. The study indicated that the reasons for the complication of time distribution of users' behaviors are the diversity of website demands and the incremental to websites' using time. Hence, it is possible to build up thefunctioning mechanism by combining time replacement, time efficiency and activities concurrence.
路紫, 李晓楠. 旅游网站访问者行为时间分布的复杂化与网站功能深度使用分析[J]. 人文地理, 2011, 26(2): 7-12,48.
LU Zi, LI Xiao-nan. THE TIME DISTRIBUTION COMPLICATION OF TOURISM WEBSITE USERS BEHAVIOR AND USABILITY ANALYSIS OF TOURISM WEBSITE FUNCTION IN DEPTH. HUMAN GEOGRAPHY, 2011, 26(2): 7-12,48.
