广州的琶洲地区是广州会展业的代表符号,琶洲村是会展业促进城市化发展的典型城中村。本文以琶洲村村民为例,从社区居民的经济影响感知视角解析会展业发展过程中居民的社会交换关系。研究显示:①城市会展业成为社区重要的社会交换关系变量,社区经济对会展业的依赖性增强。②在会展业发展过程中,外来者的进入打破了原来社区交换关系的均衡与稳定,社区参与交换关系的网络呈多元化特征;社区居民之间的内部交换关系发生了变化,正经历竞争与分化的阶段。③社区居民不满足现有的外部交换关系,表现出对更高层次交换关系的热切期盼。

Being the location of Canton Fair, Pazhou has become of the symbol of the MICE industry of Guangzhou. Meanwhile, Pazhou Village, a village near the exhibition center, also accelerates it development with the booming of Canton Fair. This makes it a typical urban village benefiting from the MICE industry. However, few researches have explored the perception of community residents in urban village towards the economic impacts of the MICE industry as well as the changing process of these perceptions. Consequently,this paper takes community residents in Pazhou Village as an example, aiming to explore the social exchange relationship in this community, in the context of high-developing MICE industry in Guangzhou. Additionally, based on community residents' perceptions towards economic influence of MICE, this study helps decision makers and organizers to conduct the city planning and management. The findings of this study indicate that:①the city's MICE industry has become a significant variable in the study of community social exchange relationship; ② with the development of MICE industry, more and more outsiders flew into the village,which broke the original balance and stability of community social exchange relationship; ③ generally, the community residents in Pazhou Village hope to attract high-end consumers to their community. This study is an important supplement of previous studies and contributes to the future studies on residents' social identity,setting housing replacement policy and setting regulations to protect residents' rights and interests.