人文地理
 
  联系我们 | 在线留言 | 注册 | 遗忘密码?
  读者在线:
  用户名   密码   登录
2025年4月3日 星期四  首页 期刊介绍 编委会 作者中心 审稿中心 在线期刊 | 期刊订阅 | 下载中心 | 广告合作 友情链接 | 联系我们
人文地理  2018, Vol. 33 Issue (5): 143-151    DOI: 10.13959/j.issn.1003-2398.2018.05.017
旅游 最新目录| 下期目录| 过刊浏览| 高级检索 |
旅游口号设计框架构建及其偏离分析:基于衰减器作用视角
曹李梅, 曲颖
海南大学 旅游学院, 海口 570228
CONSTRUCTION OF TOURISM SLOGAN DESIGN FRAMEWORK AND ITS DEVIATION ANALYSIS: BASED ON THE PERSPECTIVE OF ATTENUATOR MODEL
CAO Li-mei, QU Ying
Tourism School, Hainan University, Haikou 570228, China

全文: PDF (6390 KB)   HTML (1 KB) 
输出: BibTeX | EndNote (RIS)      
摘要 作为建立品牌认知、创建品牌资产和投射品牌形象的重要手段,旅游口号在"目的地竞争战"中发挥了重要作用。立足于"衰减器"作用机理,构建旅游口号设计规则框架。同时,根据旅游口号评价指标与设计规则的分歧倾向比例来定义偏离级次,实证分析不同地域尺度的旅游口号的偏离程度和偏离分布差异。研究结论显示:①衰减器的内部作用过程包括特征抽取和口号衰减两个阶段;②旅游口号的偏离情况具有地域尺度差异性。省域旅游口号的总偏离程度最高,景域旅游口号的偏离分布差异性最明显,而市域旅游口号和我国旅游口号的偏离分布一致。
服务
把本文推荐给朋友
加入我的书架
加入引用管理器
E-mail Alert
RSS
作者相关文章
关键词 旅游目的地口号设计规则偏离分析尺度差异注意衰减器理论    
Abstract:As an important way to establishing brand cognition, creating brand equity and projecting brand image, tourism slogan plays an important role in the competition of destination. Based on the mechanism of attenuator model, the framework of designing tourism slogan is constructed. At the same time, according to the inconsistency ratio between the evaluation criteria of the tourism slogan and its design rules, the deviation level is defined, and the deviation degree and deviation distribution of tourism slogans at different geographical scales are empirically analyzed. The conclusions of the research are as follows:1) In the face of an information explosion, the brain instinctively establishes a defense system (attenuator) that includes five links:information input, sensory registration, attenuation controllers, sensory analyzers, and short-term memory. The internal process of attenuator model includes two stages of feature extraction and slogan attenuation. 2) From the perspective of total deviation, the relative differences of tourism slogans at different geographical scales are obvious. The total deviation degree of provincial tourism slogans is the strongest, the second is the tourism slogan of scenic areas, and the third is China's tourism slogan and the slogan tourism of city. 3)Deviation distribution has regional scale differences. The divergence between the tourism slogan of the province and the tourist slogan of the city and the tourist slogan of China has a certain degree of convergence.
Key wordstourist destination slogan    design rules    deviation analysis    scale differences    attenuation model   
收稿日期: 2018-01-27     
基金资助:国家社会科学基金项目(16BGL119);国家旅游局万名旅游英才计划研究型英才培养项目(WMYC20171082);海南省自然科学基金面上项目(718MS034)
通讯作者: 曲颖(1984-),女,吉林通化人,教授,硕士生导师,博士,主要研究方向为旅游目的地营销、旅游消费者行为。E-mail:rosemaryquying@163.com。     E-mail: rosemaryquying@163.com
作者简介: 曹李梅(1994-),女,四川自贡人,硕士研究生,主要研究方向为旅游目的地品牌、目的地忠诚。E-mail:ccaolimei@foxmail.com。
引用本文:   
曹李梅, 曲颖. 旅游口号设计框架构建及其偏离分析:基于衰减器作用视角[J]. 人文地理, 2018, 33(5): 143-151. CAO Li-mei, QU Ying. CONSTRUCTION OF TOURISM SLOGAN DESIGN FRAMEWORK AND ITS DEVIATION ANALYSIS: BASED ON THE PERSPECTIVE OF ATTENUATOR MODEL. HUMAN GEOGRAPHY, 2018, 33(5): 143-151.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2018.05.017      或     http://rwdl.xisu.edu.cn/CN/Y2018/V33/I5/143
2011 © 人文地理编辑部 版权所有
技术支持: 北京玛格泰克科技发展有限公司