突发事件背景下社会资本对旅游小企业成长的影响——以世界遗产地宏村为例

doi:10.13959/j.issn.1003-2398.2025.02.016

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摘要本文以世界遗产地宏村为案例，采用半结构化访谈和非参与观察的研究方法获取资料，探讨突发事件下社会资本对旅游小企业成长的影响。通过个体社会资本与集体社会资本两个维度解释旅游小企业成长。研究发现，个体社会资本通过企业市场网络、企业主个人资源、企业纵向联系三个子维度直接影响旅游小企业在突发事件中的生存和经营绩效；集体社会资本通过社区合作网络、社区公共资源两个子维度影响旅游小企业的成长和创新。突发事件发生时和结束后，社会资本通过社会关系网络的强度和范围对旅游小企业产生影响。个体社会资本和集体社会资本之间存在相互转化现象，个体社会资本通过网络外部性作用转化为集体社会资本，集体社会资本通过网络连接作用增强个体社会资本，二者相互作用，共同影响旅游小企业成长。本研究为突发事件后旅游小企业高质量发展提供了借鉴，具有一定的理论与现实价值。

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	尹寿兵
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关键词 ：社会资本, 突发事件, 旅游小企业, 宏村

Abstract：This study adopts Hongcun, a UNESCO World Heritage Site, as an empirical case to explore the role of social capital in shaping small tourism enterprises' development during and after emergencies through semi-structured interviews and non-participant observation methods. It investigates the impact of social capital on the development of small tourism enterprises during emergencies. Small tourism enterprises leverage social capital, both individual and collective, to drive growth. Individual social capital enhances small tourism enterprises' resilience and operational performance during crises through three dimensions: market networks, personal resources, and vertical connections. Collective social capital impacts the growth and innovation of small tourism enterprises through two sub-dimensions: community cooperation network and community public resources. Social capital through the strength and breadth of networks shapes small tourism enterprises' growth during and after crises. Individual and collective social capital undergo bidirectional transformation: the former converges into the latter via network externality, while the latter feeds back into the former through network connections. The interplay of factors shapes small tourism enterprises' growth trajectories. This study offers theoretical and practical insights into fostering their high-quality development postcrisis.

Key words： social capital emergency small tourism enterprises Hongcun

收稿日期: 2023-06-19

PACS:

F590

基金资助:教育部人文社科基金规划项目（22YJAZH136）

作者简介: 尹寿兵（1978—），男，安徽和县人，博士，教授，博士生导师，主要研究方向为旅游小企业发展、社区参与旅游和遗产地旅游治理。E-mail:ysblyx@163.com。

引用本文:

尹寿兵, 孙林, 刘云霞, 莫宏伟. 突发事件背景下社会资本对旅游小企业成长的影响——以世界遗产地宏村为例[J]. 人文地理, 2025, 40(2): 160-169. YIN Shou-bing, SUN Lin, LIU Yun-xia, MO Hong-wei. A STUDY ON THE IMPACT OF SOCIAL CAPITAL ON THE GROWTH OF SMALL TOURISM ENTERPRISES IN THE CONTEXT OF EMERGENCIES: TAKING THE WORLD HERITAGE SITE HONGCUN AS AN EXAMPLE. HUMAN GEOGRAPHY, 2025, 40(2): 160-169.

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http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2025.02.016 或 http://rwdl.xisu.edu.cn/CN/Y2025/V40/I2/160

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