在旅行费用法(TCM)理论与应用的研究基础上,考虑游客出游时对于多个旅游目的地的选择以及旅行时间机会成本等问题,提出了多目的地ZTCM的基本思路与技术路线以及评估流程,并以嘉峪关市为例,对其国内旅游客源地划分为39个出游小区选定11个旅游目的地出游组合,利用门票价格及居民消费水平等指标计算各出游组合中嘉峪关市所占的旅游价值比例,对其进行合理的游憩价值评估。结果显示嘉峪关市2006年的旅游价值为7.384762亿元,其中国内旅游价值为6.227939亿元,海外旅游价值为1.156823亿元,与当年旅游收入4.62673亿元进行对比,可以发现嘉峪关市发展旅游的潜力比较大。此外,还对多目的地ZTCM的可行性以及评估结果进行了讨论分析。

In recent years, the research on the Recreational Value of tourism resources is becoming one of the important topics. This paper, first, introduces 3 fundamental tourism cost models for evaluating recreational values of tourism resources, including ITCM (individual tourism cost method), ZTCM (zonal tourism cost method)and RUM (random utility model), and compares them with each other. The paper argues that ZTCM, related to generating zone subdividing, is suitable for the destination over where tourists from distant areas are in a large proportion and travel times vary little. Then, taking Jiayuguan city, a small site on the "silk road" itinerary, as a case study, the paper holds that ZTCM is the optimum method and MDT(Multi-destination Trip) must be taken into special consideration because more than 60% of the tourists here are from far distances, regarding Jiayuguan as a second destination or pass-through destination. So a new method named Multi-destination ZTCM is proposed and the evaluating process of Multi-destination ZTCM is explained. The paper divides the generating areas of Jiayuguan into 39 parts, and evaluates the resource value according to the admission fees and characteristics. Compared with the different numbers between admission fee earnings and resident's consumption in 2006, the paper believes that Jiayuguan has great potential in tourism exploitation. Finally, the validity and significance of this assessment method are discussed. Since domestic tourism is now increasingly developing, most tourists will choose long-term itinerary or long- haul travel. For the destinations in long-term itinerary, Multi-destination problems must be considered. The method of the paper is theoretically and practically innovated, offering references for future studies on the settlement of the Multi-destination problems.