我国旅游业正在从观光游览型向休闲度假型转变。运用数理统计分析方法,以南京为例探析对城市居民休闲度假旅游需求进行研究。研究发现偏爱休闲度假的居民在旅游资源喜好、旅游活动偏好、购买行为、信息来源渠道、出游方式等方面与一般居民有着明显差异。据此探讨休闲度假产品的开发,分析未来的休闲度假旅游发展趋势,并提出相应的休闲度假旅游产品开发对策与建议。

As rising of personal income, increasing leisure time and updating of idea,tourism industry in our country has been changed from initial sightseeing tourism to leisure tourism.Leisure will be an important component in citizens' lives in the future.However,study on particular tourism partiality through demonstration is still lacking,the paper would redound to perfect this kind of research and has significant practical value.
This paper takes Nanjing city as an example to demonstrate the urban citizen demand of Leisure. Nanjing, the capital of one of the most developed provinces in our country-Jiangsu province,which is the trailblazer in building the harmonious society,the problem and experience happened in its tourism industry development can also be used for reference in other cities and regions.
From six aspects, the paper analyzes the features of urban citizens' demand of leisure tourism, including the population characters, favorite tourism resources, favorite tourism activities, purchasing behavior, ways of searching information, travel mode and so on.
Base on the analyses above,the paper discusses the development of leisure products,and analyzes the future direction of leisure tourism. Besides,relevant suggestions are also provided,such as lake and water brink,forest and mountain tourism resources with excellent environment should be given priority in developing leisure tourism product;the market of leisure tourism product should target higher educated, median and higher income estate,which have the strong desire and capability for leisure;leisure tourism product should present multi-aspect, fashionable and characteristic development to meet different demands; development of leisure tourism product should pay attention to coupling resources and product; Internet should be the main promoting approach,meanwhile traditional intermedium and product image should also be given attention.