Abstract：By redefining and analyzing the factors of tourism activity, the author points out the "New Six Factors" of tourism activity at the new stage of tourism development. They are:Tourist resources, ecological environment, economic basis, cultural inside story, civilized condition, and staff quality. Compared with the traditional six factors of tourism such as catering, traveling, sightseeing, shopping and entertaining, the "New Six Factors" includes both the material needs and the non-matter and the energetic needs of tourism activity with the development of society, economy, culture, science and technology. Tourism activity is a behavior that people pursue the spiritual joy with the higher boundary, so the "New Six Factors" summarizes the basic essential factor of tourism activity more comprehensively, and manifests the essence of tourism activity more deeply. In the course of establishing harmonious society in China, the harmonious development between man and nature, between man and society, between man and man should be founded, so the authors maintain that tourism activity will go up to a new stage as harmonious tourism. In recent years there is a view of only focusing on the GDP. Aiming at this circumstance, the "New Six Factors" changed from only focusing on the GDP to concentrating on the "harmonious tourism". In this way, tourism industry in China should go on the way of sustainable development.
Though Sichuan province is famous for its tourism resources, its tourism has not developed well. In order to find why it has not developed well in the past and implement the new viewpoint of "New Six Factors", the authors absorb the experiences of the other countries and the international institutes when Sichuan province is making great efforts to improve its international tourism marketing. The paper finds some differences between Germany and SiChuan by analyzing the "New Six Factors" of tourism activity. After analyzing those differences, the authors discuss the potentials and advantages of tourism industry in Sichuan province, and analyze the problems that exist in the tourism development. Six fields that Sichuan province must learn from the advanced countries have been pointed out in this article. They are:exploiting tourism resources and products positively, protecting ecological environment, increasing economic input, highlighting the local and folk culture, upgrading destination service quality, improving training and education. According to the six fields in Sichuan province, the authors bring forward some specific measures.
陈兴中, 郑柳青. 旅游活动“六要素”新论——以德国与四川比较为案例[J]. 人文地理, 2007, 22(5): 80-83.
CHEN Xing-zhong, ZHENG Liu-qing. NEW VIEW ON “THE SIX FACTORS” OF TOURISM ACTIVITY——Taking Germany and Sichuan as the Example. HUMAN GEOGRAPHY, 2007, 22(5): 80-83.
