土地流转过程中,农民租地或卖地的行为选择带来不同的收益,将直接影响到现在及未来农民的生活水平。由于受到自身条件和环境约束,农民只能追求安全保障基础上的利益最大化。本文通过对中山市崖口村村民在旅游开发用地中的决策行为进行深度调研,发现当地农民在土地流转中表现出因可得性偏向导致的差异化认知与态度、伦理行动下的集体选择、规避风险下的非最优选择的有限理性行为特征,最终的"卖地"决策对崖口村的未来发展带来了一定的风险。

This paper aims to analyze the peasants' limited rational behavior in land transferring. Empirical study method is used to investigate nearly ninety peasants' decision-making behavior in land usage of tourism development in Yakou village of Zhongshan city, where economic system still maintains the rule that the lands are collective and the distribution is according to one's performance. The authors find that when facing the loss and transfer of lands needed by development of tourism industry, the peasants find it is hard to make decision. Due to their own condition and environmental constraint, it is hard for peasants to measure its long-term and short-term profits in transfer of land. They only can pursue the benefits on the basis of comprehensive security, and show some limited rational behavioral characteristics,which are different perception and attitudes resulted by availability bias, collective choice under the ethical action and non-optimal choice of risk avoided. Finally the decision of selling land breaks the rule of "no sale of land" which they have insisted for long time.During the process of this land acquisition by government, government obeys to farmers' will which shows the progress of peasants' self-government, but because that economic efficiency of the system of "collective work and produce and distribution according to one's performance" is obviously lower than external economy, peasants' labor payment is much lower than the average salary of external market. Selling the land will result in reducing two of the third land rent, and the use of external market system become weak, which means that land rent after selling the land can not make up the gap between the two situations, and this will further impose the young people to leave their village. Continuous practice of collective economy will face more difficulties. Simultaneously Nanglang town faces a good development opportunity because of the strategy of economic development in eastern coastal area of Zhongshan city in recent years. The precious land resource in the Yakou village will become fertile soil of capital deploitation.