非摩擦经济是不同于传统经济模式的一种低成本、无摩擦、高效率的全新的经济形态。网络经济是一种典型的非摩擦经济。非摩擦经济不仅对传统的经济学理论提出了严峻的挑战,而且以最为鲜明的力量对社会制度、法律、政府和人们的观念形成巨大冲击,尤其是对企业的运作机制和竞争策略提出了更高要求。因此,现代企业应遵循非摩擦经济的运行规律,重视新技术的应用,提升经营理念,以增强竞争能力。

This paper discussed the issue of friction-free economy by drawing insights from the latest relevant research findings that have surfaced on the international academic arena. The first part of the paper provides a general understanding of the new concept and its salient features. The so-called friction-free economy differs from its conventional counterparts. It counts as an entirely new economic pattern which is characterized by low cost, high efficiency and freedom from friction, as typically evidenced by the Internet-based economy. Then, the paper postulates that this up-to-date economic pattern not only poses severe challenges to the traditional economic theories but also produces a tremendous impact on social institutions, legal systems, governments and patterns of thinking. Importantly, this paper goes further to point out that the friction-free economic pattern sets higher standards for business operations and market competition. Finally, it draws some implications from the friction-free economic pattern and sets forth a number of strategies for enhancing business operations in the Chinese climate. Modern businesses are advised to comply with the principles under the friction-free economy and place much stress on the application of new technologies in order to modify their line of thinking about business operations and thus increase their market competitiveness.