论文从区位尺度观、空间关联、行为观、空间竞争、平衡最优理论等五个方面探讨微观区位研究的新视角、新思维。指出微区位研究与传统的区位研究的区位选择主体、空间范围、影响因素都有很大不同。区位选择对象与周边环境的空间关联制约微观环境下的区位空间类型。经营者与消费者的行为、文化心理对微区位选择构成重要影响。市场的空间竞争关系到布局对象的生存与发展。微区位追求的目标应当是经营者的最大利润与消费者的最大剩余效用之间的平衡,最大限度利用空间外部效果对微区位选择具有重要意义。

The paper discussed the micro-location from five aspects, which are location scale, spatial relevancy, behavior theory, spatial competition and the up-most balance theory. Then it has been found that there are a lot of differences between the study of micro-location and the study of traditional location in the decision-making of location, spatial range of location and factors of location selection. Under the background of the micro-location, spatial type of location's selection is affected by the spatial relevancy which caused by the decision-making of the location and surroundings. The behavior and cultural psychology of operators and consumers directly influence on the micro-location selection. And marketing space competition affects the survival and development of programming object. The aim of the micro-location' study is to pursue the balance between the max-profits of operator and the max-residual effect of consumer, as well as how to use the space exterior effect to work for the micro-location selection in the greatest extent.