本文归纳提出了乡村旅游开发对客源市场的核心吸引元素是"三乡二土"特色。针对目前在乡村旅游开发和经营进程中表现出来的理念误区加以分析和批判。在此基础上,提出了发展乡村旅游深层次开发新的思路:特色观念上的"守旧创新";市场观念上的"主导市场";人际交往观念上"主宾关系";产品观念上"四季花开"。试以引导乡村旅游开发走向科学而健康的道路。

The author has concluded and put forward the idea that the core factors of attracting target tourist market in rural tourism development is "the three rural and two local features".The mistaken ideas in rural tourism development and management has been analyzed and criticized.At last the new thoughts of rural tourism development in depth has been bring forward,that is a good balance of distinctive feature between tradition and innovation,a proactive market development idea,the adequate human association between guests and hosts,the whole year product development.The article would be helpful to lead to a scientific and healthier way of rural tourism development.