民族旅游地旅游者原真性感知、地方依恋与忠诚度研究&mdash;&mdash;以湖北恩施州为例

doi:10.13959/j.issn.1003-2398.2017.02.021

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人文地理 ›› 2017, Vol. 32 ›› Issue (2) : 145-151. DOI: 10.13959/j.issn.1003-2398.2017.02.021

旅游

民族旅游地旅游者原真性感知、地方依恋与忠诚度研究——以湖北恩施州为例

余意峰^1,2, 张春燕^3,4, 曾菊新³, 罗静³

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EXAMINING THE STRUCTURAL RELATIONSHIPS OF AUTHENTICITY PERCEPTION, PLACE ATTACHMENTAND DESTINATION LOYALTY: AN EMPIRICAL STUDY OF ENSHI PREFECTURE IN HUBEI

YU Yi-feng^1,2, ZHANG Chun-yan^3,4, ZEN Ju-xing³, LUO Jing³

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摘要

感受文化原真性被认为是旅游者到访民族旅游地的主要动机和核心体验。研究从旅游者感知角度出发，以湖北恩施土家族、苗族自治州为调研地，通过问卷调查和结构方程模型分析方法，探讨了原真性感知对地方依恋和目的地忠诚度的影响。研究表明：①文化原真性感知对地方依恋和目的地忠诚度均产生显著的直接影响，并通过地方依恋对忠诚度产生间接影响；②地方依恋的两个维度中，地方依赖显著影响地方认同，而文化原真性对地方依赖的直接影响明显大于其对地方认同的直接影响；③地方依恋对目的地忠诚度产生显著的积极影响，但地方依赖与地方认同两个维度对忠诚度的影响存在差异，地方依赖通过地方认同对忠诚度产生间接影响。

Abstract

The cultural authenticity in ethnic destinations is an important research issue in tourism literature. Original ethnic customs and traditional cutural heritages are supposed to be the crucial attrations to tourists. The authenticity of destinations are even believed to be the most important motive and the core experience of modern tourism. This paper studies the influencing mechanism of tourists' perception of authenticity, place attachment and loyalty in ethnic destination. A survey was conducted and the Structural Equation Modeling analysis method was adopted taking Enshi Tujia and Miao Autonomous Prefecture in Hubei as the research area.The research displays the following results: 1）Tourists' perception of cultural authenticity has significant direct impact both on place attachment and destination loyalty. loyalty through place attachment. 2） The place dependence has significant direct impact on place identity. 3） Place dependence directly affects destination loyalty and place identity indirectly affects destination loyalty through place dependence. tourism destination.

导出引用

余意峰, 张春燕, 曾菊新, 罗静. 民族旅游地旅游者原真性感知、地方依恋与忠诚度研究——以湖北恩施州为例[J]. 人文地理. 2017, 32(2): 145-151 https://doi.org/10.13959/j.issn.1003-2398.2017.02.021

YU Yi-feng, ZHANG Chun-yan, ZEN Ju-xing, LUO Jing. EXAMINING THE STRUCTURAL RELATIONSHIPS OF AUTHENTICITY PERCEPTION, PLACE ATTACHMENTAND DESTINATION LOYALTY: AN EMPIRICAL STUDY OF ENSHI PREFECTURE IN HUBEI[J]. HUMAN GEOGRAPHY. 2017, 32(2): 145-151 https://doi.org/10.13959/j.issn.1003-2398.2017.02.021

中图分类号： F590.1

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