PROGRESS OF ENGLISH LITERATURE OF INFLUENCE OF CULTURAL VALUES ON TOURIST BEHAVIOR
ZHAO Zhi-feng1,2, YANG Zhen-zhi1
1. Tourism College, Sichuan University, Chengdu 610065, China;
2. Tourism and Service College, Chongqing University of Education, Chongqing 400067, China
Abstract：Cultural values shape tourist attitude and behavior, influence decision-making, consumption, and evaluation. Therefore, tourist practitioners need to receive cultural trainings so that they are more sensitive to the needs of the tourists that they served, and in this way they can have targeted product design, marketing planning, and thus promoting better services. Thus, based on comprehensive collection of foreign studies of cross-cultural tourism from the perspective of cultural values, the paper makes statistical, methodical, topical analysis. The study indicates foreign academia have been focus on this field from 1980s, and it has a substantial growth after 2000. A growing number of studies began to choose China (including Hong Kong and Taiwan) as the research object. Most of studies adopt mature cultural value theories, with empirical study. This paper analyzes the studies of cultural values' influence on tourist behavior in three aspects:1)The influence of cultural values on pre-tourist behavior mainly includes motivation, safety, expectation, information collection, and destination selection; 2)The influence of cultural values on mid-tourist behavior mainly includes the duration of the tourism, the numbers of tourist destinations, the selection of the tour group, tourist preference, tourist attitudes, tourist habits, consumption behavior, etc. 3)The influence of cultural values on posttourist behavior mainly includes the perceived values, satisfaction, the intention to re-visit, and tourist complaints. In conclusion, the studies of cultural values'influence on tourist behavior are relatively abundant and have gained fruitful achievements, but it is still not complete.
赵志峰, 杨振之. 英文文献中文化价值观对旅游行为影响的研究进展[J]. 人文地理, 2017, 32(5): 25-32,112.
ZHAO Zhi-feng, YANG Zhen-zhi. PROGRESS OF ENGLISH LITERATURE OF INFLUENCE OF CULTURAL VALUES ON TOURIST BEHAVIOR. HUMAN GEOGRAPHY, 2017, 32(5): 25-32,112.
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